Asia

South Asia has achieved a remarkable public health milestone in 2024, reaching its highest-ever immunization coverage for children, according to newly released data from the World Health Organization (WHO) and UNICEF. The news marks a turning point not only for the region but also offers valuable lessons for countries like Thailand as they strive to strengthen child health and protection against vaccine-preventable diseases.

At the heart of this achievement lies a powerful collaboration between governments, frontline health workers, international donors, and the communities themselves. Early results released by WHO Thailand on July 16, 2025, highlight the collective push across South Asia – which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka – that led to a dramatic increase in vaccine coverage. According to UNICEF’s Regional Director for South Asia, “This is a proud moment for South Asia. More children are protected today than ever before, thanks to tireless frontline health workers, strong government leadership, donors’ and partners’ support and the unwavering trust of families.”

A recent spotlight from international travel media has cast fresh light on the appeal of multi-country Asian cruises, reflecting a growing trend among Thai travelers seeking both adventure and relaxation on the high seas. The profile of a 14-day Asian cruise with “unforgettable views” highlights both the luxurious comforts and the cultural immersion that these modern voyages now offer, signaling a shift in travel patterns post-pandemic as Thais and other Asian tourists increasingly explore their own region by sea.

Thailand’s tourism industry, long reliant on a steady influx of Chinese travellers, is now undergoing a major strategic shift as arrivals from China continue to disappoint, prompting the kingdom to intensify efforts to attract visitors from Southeast Asia and the Middle East. Recent statements from the Tourism Authority of Thailand (TAT) reveal that the agency has lowered its 2025 forecast for foreign arrivals to 35 million—a significant drop from the previous target of 40 million—due primarily to the underwhelming recovery of the Chinese market. This new reality is reshaping both marketing and investment priorities for Thailand’s second-largest economic sector, with implications for businesses, workers, and communities nationwide (South China Morning Post; Bloomberg).

A recent travel story on a 14-day Asian cruise from Singapore to Bangkok, Hong Kong, and Vietnam is putting multi-destination voyages back in the spotlight, offering Thai tourism stakeholders valuable lessons for attracting regional travelers and boosting cross-border tourism. Shared through the account of international travelers on the Mercury News, the journey highlights iconic cultural and natural heritage sites—particularly Vietnam’s Ha Long Bay—and reveals logistics, safety tips, and economic opportunities for Southeast Asian nations, including Thailand.

With a young, tech-savvy population and rapidly rising digital penetration, Southeast Asia has emerged as one of the most dynamic travel markets in the world. Indonesia-based online travel platform Traveloka has positioned itself at the forefront of this regional transformation, deploying a strategy that turns Southeast Asia’s complex market landscape into its greatest opportunity, according to a recent exclusive interview featured in Skift’s “Inside Traveloka’s Southeast Asia Playbook” (Skift).

The article highlights how Southeast Asia, home to 650 million people, stands out due to its young demographics. Approximately 60% of its population is under the age of 35, with a median age of just 30. Mobile internet now reaches 71% of Southeast Asians, dramatically expanding digital access and travel booking opportunities for millions of first-time travelers. For companies like Traveloka, whose roots are in Indonesia but whose reach increasingly extends to Thailand, Vietnam, Malaysia, and beyond, this demographic shift offers both immense potential and a unique set of challenges.

In the crowded alleyways of Southeast Asia’s cities, the trade in counterfeit goods—designer handbags, watches, electronics, and even medicines—continues to thrive despite mounting international pressure and legal crackdowns. The latest developments have put the region squarely in the sights of the United States, which is threatening punishing tariffs on countries it believes are complicit in the flow of illicit goods. These moves, while targeted at protecting intellectual property and domestic industries, risk triggering broad economic and social consequences across Thailand and its neighbors.

The food delivery sector in Asia Pacific has reached a significant new milestone, with delivery now comprising 23% of the region’s foodservice market—more than doubling its share since 2019, according to the latest research by Euromonitor International as reported by Retail Asia. This dramatic rise underscores how convenience and digital transformation are rapidly reshaping how people across the region, including in Thailand, purchase and enjoy food.

For Thai readers, the rapid expansion of food delivery is impossible to miss. Just a few years ago, a visit to a bustling local food market or a sit-down meal at a street-side restaurant was the norm. Today, it is common to see motorcycle riders from Grab, Foodpanda, or Robinhood zipping through Bangkok traffic or delivering upcountry, a trend that accelerated during the COVID-19 pandemic and shows no sign of slowing down. This change matters both as a reflection of shifting consumer habits and because it impacts the livelihood of restaurant owners, riders, and the broader foodservice economy in Thailand.

Malaysia has been named the happiest country in Asia, a development that has caught the attention of not only regional policymakers but also retailers across the continent. The findings, as highlighted in a report by The Robin Report, signal promising opportunities for businesses and suggest pathways for other countries, including Thailand, to boost well-being and consumer confidence within their borders (therobinreport.com).

The announcement is particularly significant for Thailand, a nation striving to balance post-pandemic economic recovery with quality-of-life improvements. With happiness increasingly linked to economic vitality and retail growth, Malaysia’s status offers a compelling case study in how consumer sentiment shapes spending patterns, community engagement, and national development.

Asia has claimed more than half of this summer’s most popular emerging travel destinations, according to fresh research from the Mastercard Economics Institute, marking a powerful resurgence for the region’s tourism sector and signaling several shifts in global travel preferences. With Tokyo and Osaka leading the global growth charts and several other Asian cities—such as Shanghai, Beijing, Seoul, and Singapore—joining the ranks, the findings highlight evolving traveler motivations and economic influences shaping how and where people explore the world in 2025 (CNBC).

Asia is experiencing a rapid acceleration in climate change, warming at twice the rate of the global average, according to a new report by the World Meteorological Organization (WMO). This alarming trend, highlighted in the WMO’s latest assessment released in June 2025, points to sweeping and devastating impacts for millions across the continent—including Thailand—underscoring urgent calls for adaptation and resilience measures.

For Thai readers, this news is particularly significant given the country’s vulnerability to heat waves, shifting rainfall patterns, and sea-level rise. Thailand, with its extensive agricultural sector and dense urban populations near coasts and rivers, stands at the frontline of Asia’s climate crisis.

A recent feature by the Times of India has spotlighted the top seven most beautiful beaches across Asia, reigniting interest among Thai and international travelers for coastal destinations beyond the familiar. The article presents a diverse list, including Thailand’s renowned Maya Bay, alongside wonders from Myanmar, South Korea, India, the Philippines, Vietnam, and Indonesia. This overview comes as travel patterns shift post-pandemic, with Thais showing increased curiosity towards both domestic gems and nearby international shores, propelled by greater air connectivity and relaxed border measures (Times of India).

Three years after breaking new ground as the first Asian country to decriminalize cannabis, Thailand is now reining in its green ambitions amid a whirlwind of controversy, regulatory confusion, and social challenges. Effective from this week, new laws require Thais and tourists alike to have a doctor’s prescription to purchase cannabis, sharply curtailing the euphoric “green rush” that swept the nation and turned once-conservative streets into thriving hubs for weed enthusiasts and curious travelers alike. The abrupt policy turn aims to restore some order to a marijuana industry that, by many accounts, spun out faster than policymakers or the public could process, igniting national debate over its economic contributions, social costs, and the pathway forward.

Asia, already home to more than half the world’s population and many of its largest cities, is now warming at twice the global average, according to a landmark 2024 report from the World Meteorological Organization (WMO) released this June (UN News). The findings mark a stark scientific confirmation that the world’s most populous continent, and a region at the heart of the global economy, faces a climate crisis of unprecedented speed and intensity. Driven by its extensive landmass and interconnected air-sea interactions, Asia now faces devastating extremes in heat, rainfall, floods, droughts, and rising sea levels, all of which are reshaping livelihoods and posing mounting risks across every country—from India’s monsoon-lashed hills to China’s parched fields and the low-lying coasts of Thailand.

Thailand, long regarded as a leader in Asia’s vibrant tourism scene, now stands at a crucial juncture, as highlighted by recent discussions in the global travel industry. A new analysis in Skift’s influential report, “Striking the Right Tourism Balance: Culture vs. Growth” (skift.com), raises urgent questions about the future of tourism across the Asia-Pacific region. Amid booming arrivals, staggering revenues, and aggressive destination marketing, there are growing concerns that the “authentic” Thai experience may, paradoxically, become its own undoing—risking cultural dilution and community displacement if left unchecked.

Bangkok’s Suvarnabhumi International Airport has once again solidified its status as one of the region’s key aviation gateways, ranking fourth in the latest list of Southeast Asia’s busiest airports, according to recently published data. The airport served a remarkable 3.11 million passengers over the past reporting period, reflecting the rapid rebound and ongoing transformation in the region’s aviation sector following the pandemic e.vnexpress.net.

This new ranking is significant, not just for Suvarnabhumi but for the future of air travel in Thailand and the broader region. For many Thais, the ability to travel freely, access international destinations, and welcome global visitors is closely tied to both economic vitality and cultural exchange opportunities. As borders reopened and travel demand surged, regional airports—particularly in Thailand, Indonesia, Vietnam, and the Philippines—competed for leadership in capacity, technology, and passenger experience.

Singapore has emerged as Southeast Asia’s leading destination for ultra-high-net-worth (UHNW) travelers, according to the latest findings released by Vista, the world’s largest on-demand operator for private aviation. The new trends underscore a shift in luxury travel preferences and spending patterns among Asia’s wealthiest elite, with regional implications for tourism, investment, and long-term economic development.

Vista’s research, unveiled on June 19, highlights Singapore’s ascent as the premier hub for affluent global jet-setters—a distinction earned through its reputation for safety, world-class hospitality, financial stability, and seamless connectivity. As regional economies recover post-pandemic, the rising frequency of private jet flights to Singapore spotlights its expanding influence among UHNW individuals who, according to Vista, are increasingly prioritizing efficient, bespoke experiences and exclusive access over conventional tourism.

A recent international ranking has named the Philippines—the region’s acclaimed beach destination—as the world’s most dangerous country for travelers, according to a global survey published by HelloSafe, a British financial website. The news has stirred concern and discussion across Southeast Asia, especially as the Philippines has long outshone its neighbors to claim prestigious titles such as “Asia’s Leading Beach Destination” in the World Travel Awards. Thailand, in contrast, was notably absent from the upper tier of the risk list, bringing mixed relief and reflection to Thai tourism policymakers and travelers alike MSN report.

Backpacking across Asia is a dream for many, but a recent travel account published by Tom’s Guide offers fresh lessons for Thai globetrotters keen on embracing technology and streamlining their journeys. After two months backpacking through South Korea, Japan, Indonesia, Vietnam, and Thailand, one UK traveler’s digital missteps and discoveries provide a roadmap for trouble-free, tech-powered exploration—much of which resonates strongly in the Thai context as local and international travel bounces back post-pandemic (Tom’s Guide).

Bali, already world-renowned for its scenic beauty and spiritual richness, has emerged as Southeast Asia’s vibrant new crucible for creative industries, propelled by local talent, affordable production costs, and a strategic location that fosters cross-border commerce in the region. The shift, documented in recent reporting and underscored by major international conferences scheduled throughout 2025, signals not only an evolution in Bali’s identity but portends significant implications for other Southeast Asian economies—including Thailand—as the region looks beyond tourism for sustainable, innovation-driven growth.

Blurring the boundaries between public discourse and private desire, the newly released film “A Unique Country in Asia” by director Kenji Yamauchi has thrust questions of sex and politics into the Asian cultural spotlight, igniting conversation from living rooms to lawmakers’ chambers. The film opens with a provocative scene: a clandestine sex worker in modern Japan becomes so caught up discussing the assassination of former Prime Minister Shinzo Abe that she forgets to finish servicing her client—bringing political anxieties literally into the bedroom. As the story unfolds, it becomes clear that political allegiance and social identity permeate even the most intimate spaces in society (Japan Times).

A seasoned traveler’s perspective reveals that across decades of change, three cities—Siem Reap in Cambodia, Ipoh in Malaysia, and Hanoi in Vietnam—have undergone remarkable transformations, evolving into vibrant and welcoming hubs that balance rapid development with cultural preservation. According to a recent feature by a long-time observer of the region, these cities have set themselves apart by improving infrastructure, heritage conservation, and overall visitor experience, distinguishing themselves in the ever-competitive Southeast Asian tourism landscape (Business Insider).

A newly published survey ranking living standards across Asia confirms Singapore’s position as the region’s leader, but underscores wide disparities in prosperity, well-being, and quality of life from East Asia to South Asia. The findings, based on composite indices such as the Human Development Index (HDI) and recent analyses from international organizations, highlight both the impressive progress made by some Asian nations and the pressing challenges still faced by others.

Japan has secured the top spot for the highest living standards in Asia based on the most recent international rankings, surpassing other regional powerhouses such as Singapore and South Korea, according to a 2024 report by U.S. News & World Report. The findings, which have garnered attention across Southeast Asia—including in Thailand—draw on an extensive range of metrics to measure quality of life, offering a timely snapshot of regional well-being at a moment of rapid economic and social change (VnExpress).

A recent travel report from a seasoned Southeast Asia explorer has spotlighted profound improvements in three standout cities—Siem Reap, Ipoh, and Hanoi—underscoring a regional trend of urban revival and sustainable tourism. The findings, chronicled by a writer who has chronicled regional shifts for nearly 30 years, are significant for both the tourism sector and local policymakers eyeing a post-pandemic recovery and future-friendly city development (Business Insider).

The transformation of these Southeast Asian cities matters to Thai readers and regional stakeholders for several reasons. Thailand’s own journey as a tourism powerhouse is reflected in the successes and stumbles of its neighbors—a comparative lens that can help both government and industry learn from best practices. Revitalizing city centers, safeguarding heritage, and stewarding sustainable growth are challenges faced right across the region. As domestic and outbound travel resumes with vigor, these stories also provide inspiration and caution for Thai cities seeking to balance authenticity, livability, and profitability.