Why Thailand’s Educated Want Wellness, and How to Navigate Health Fads
A new study reveals why highly educated Thais can be vulnerable to dangerous wellness trends, and how understanding personality helps protect public health in a digital age.
In Bangkok’s trendy studios and Chiang Mai’s retreat spaces, professionals chase the latest wellness practices. From elaborate juice cleanses to unproven supplements, Thailand’s rising middle class shows a strong appetite for health innovation. Yet a troubling pattern emerges: even the well educated can fall for misinformation that shifts from mild trends to risky practices.
