New study finds Muay Thai tourism reinforces white masculinity in Thailand’s fight culture
A new analysis of Muay Thai tourism in Thailand suggests that the sport’s global fan base and its Western-driven training camps may be reinforcing white masculinity as a central frame through which Thailand’s fight culture is understood. The lead findings portray a scene in which foreign participants, media representations, and commercial promoters converge to keep white male prowess at the forefront of Muay Thai storytelling, even as Thai fighters and communities profit from the sport’s international appeal. For Thai readers, the implications are immediate: this isn’t just about a sport or a bout; it’s about local pride, economic livelihoods, and how cultural heritage is packaged for global audiences.