Tourism

France’s tourism numbers rebounded to new highs in 2024 without sparking the large-scale resident protests seen in parts of Spain and Italy, and researchers say a mix of dispersion, domestic travel and targeted management has kept pressure below a social “tipping point.” The findings are important for destinations wrestling with crowding because they show how policy, marketing and infrastructure can reduce hotspots even while overall visitor numbers rise. ( Euronews: Why France’s strategy is working in the age of overtourism )

Chongqing’s sudden rise from an industrial inland hub to a global “cyberpunk” tourism phenomenon has pushed the sprawling, multilayered “Mountain City” onto international travel radars — driven by neon-lit nightscapes, viral social media clips and big-ticket infrastructure that make it easier than ever for visitors from Southeast Asia to arrive. The city that feels, in the words of one visitor, like “peering into the future” is already seeing inbound arrivals surge: official figures and multiple travel operators report dramatic year-on-year increases in foreign visitors after China’s reopening and visa-policy rollouts, while a newly opened super-hub rail station and a host of curated tours are turning viral feeds into ticket sales and hotel bookings for travellers, including many from Thailand and neighbouring countries (CNN; iChongqing).

Chongqing’s meteoric transformation from obscure industrial center to global tourism sensation represents one of Asia’s most dramatic destination success stories, as the sprawling “Mountain City” leverages its otherworldly vertical architecture, neon-drenched nightscapes, and viral social media appeal to attract unprecedented numbers of international visitors. The megacity that appears, in the words of mesmerized travelers, like “peering into the future” has experienced explosive growth in foreign arrivals following China’s post-pandemic reopening and strategic visa policy liberalization, with official statistics documenting year-over-year increases measured in hundreds of percentage points. Sophisticated infrastructure investments, including the recently unveiled Chongqing East high-speed rail station—one of the world’s largest railway facilities—are converting online fascination into tangible tourist revenue while creating seamless connectivity for Southeast Asian travelers. Most importantly for Thai readers, Chongqing combines short-haul flight accessibility with visa-free entry policies and highly distinctive experiences including monorails threading through residential buildings, cliffside escalators, labyrinthine multilevel streets, and fiery hotpot culture that offers compelling alternatives to traditional Chinese tourism circuits centered on Beijing and Shanghai.

New York State is having a late‑summer moment as families and culture lovers pivot toward road trips that blend learning with landscapes, according to a new roundup of seven standout attractions spanning museums, state parks and an iconic river crossing. The mix—glassmaking in Corning, presidential history in Hyde Park, the “Grand Canyon of the East” in Castile, a record‑setting skywalk over the Hudson, and arts and science stops from Utica to Binghamton—mirrors national travel patterns for 2025 and offers Thai travelers and Thai‑American families a template for educational tourism in the United States. With gas prices at multi‑year lows and state park visitation at record highs, New York’s driveable destinations look set to cap the season on a high note (AAA, Governor’s Office).

New York State emerges as a premier late-summer destination through seven carefully curated attractions that seamlessly blend intellectual enrichment with natural splendor, offering Thai travelers and Thai-American families a comprehensive template for educational tourism across the United States. The diverse collection—featuring world-renowned glassmaking artistry in Corning, presidential history preservation in Hyde Park, spectacular geological formations dubbed the “Grand Canyon of the East” in Castile, a record-breaking pedestrian skywalk spanning the Hudson River, and distinguished arts and science institutions throughout the region—reflects evolving national travel preferences while demonstrating how strategic cultural investment can transform regional economies through sustainable tourism development.

Chongqing, a sprawling metropolis in southwestern China famously dubbed the “cyberpunk city,” is witnessing a tourism renaissance as its futuristic architecture, dramatic landscapes and viral online presence propel it onto the global stage. Once bypassed in favor of more established Chinese destinations, Chongqing has rapidly become a must-see city for international visitors, with inbound tourism figures smashing records and transforming the local economy.

For many international travelers, images and videos of Chongqing circulating on social media platforms have sparked curiosity about its labyrinthine streets, multilevel skyscrapers, and dazzling neon nightscapes. According to a recent CNN report, the city is so vertically layered and intertwined that one visiting vlogger described it as “peering into the future,” while others have called it “China’s 8D city” in reference to its multidimensional urban design. This renaissance is not merely of viral interest—official statistics reveal real and sustained momentum: Chongqing received 1.3 million inbound tourists in 2024, representing a staggering year-on-year increase of 184%. In early 2025, inbound foreign arrivals through city ports spiked another 60%, cementing the city’s newfound global appeal.

A visually stunning Chinese metropolis embodying futuristic science fiction aesthetics has dramatically emerged as the world’s most sought-after urban tourism destination, attracting unprecedented numbers of international visitors eager to experience Chongqing’s breathtaking vertical architecture, innovative transportation networks, and luminous cyberpunk landscapes that fundamentally challenge traditional concepts of city tourism and destination marketing. This southwestern Chinese megacity has achieved remarkable transformation from relative international obscurity to viral global fame through strategically amplified social media content showcasing its architectural marvels and urban innovations, generating an extraordinary one hundred eighty-four percent surge in foreign visitor arrivals that has revolutionized local economic opportunities while establishing groundbreaking models for authentic urban character combined with digital storytelling. The Chongqing phenomenon provides invaluable strategic insights for Thailand’s tourism development initiatives, as destination management professionals worldwide analyze how genuine cultural authenticity, innovative urban planning, and sophisticated social media engagement create sustainable competitive advantages that attract discerning travelers seeking meaningful experiences beyond conventional tourist attractions.

The recent destruction of Nottoway Plantation, the largest antebellum mansion in the American South, by fire in May 2025, has set off a nationwide reckoning about how difficult histories are remembered and monetized. As plans for rebuilding were swiftly announced and a new restaurant opened on the site within weeks, a complex conflict resurfaced—one where economic livelihood, collective memory, and contested historical meanings are entwined, placing tourism at its volatile heart (The Conversation).

The dramatic destruction of Nottoway Plantation, America’s largest surviving antebellum mansion, through fire in May 2025 has triggered international examination of how societies commercialize painful historical sites while grappling with competing demands for economic sustainability, educational responsibility, and collective memory preservation. The immediate announcement of reconstruction plans and swift opening of commercial dining facilities on the historically significant site has intensified long-standing debates about heritage tourism ethics, raising fundamental questions about whether historical sites rooted in human suffering can be appropriately transformed into profitable visitor attractions without compromising their educational value or respecting the experiences of those who suffered at these locations. This complex situation illuminates broader challenges facing heritage tourism globally, including Thailand’s own historical sites, where competing interests of economic development, cultural preservation, and authentic historical interpretation create ongoing tensions demanding careful navigation to ensure tourism supports rather than exploits cultural heritage and historical understanding.

As European cities grapple with the mounting challenges of overtourism, Copenhagen is setting a bold new example—one that may resonate far beyond Denmark. While this summer has seen escalating protests against tourist-driven overcrowding in Barcelona, Genoa, Lisbon, the Canary Islands, and even outrage in Venice at celebrity spectacles, Copenhagen’s “CopenPay” pilot is offering an alternative. Instead of the familiar dichotomy between economic gain and local misery, the Danish capital is inviting visitors to help the city thrive—and rewarding them for their efforts. It’s a model that experts suggest could inspire new approaches for Thai destinations struggling with similar issues ().

Tourists planning their next getaway may notice rising costs—sometimes in the form of new climate-focused fees attached to hotel stays, ferry tickets, or entry to national parks and protected sites. Far from being just another burden on the traveller’s wallet, a new wave of tourist taxes is reshaping how the tourism industry responds to the escalating climate crisis, aiming to preserve some of the world’s most treasured and vulnerable destinations for future generations.

A remote, mountainous corner of northern Greece known as the Prespa lakes basin—a crossroads of Greece, Albania, and North Macedonia—is rapidly gaining attention among nature tourists and conservationists, thanks to new research and grassroots efforts to boost sustainable travel while preserving its stunning biodiversity. Once virtually unknown outside dedicated ornithologist and ecotourist circles, this region is now being promoted as a destination for walkers, birdwatchers, and anyone seeking a deeper connection with unspoiled landscapes, centuries-old culture, and unique wildlife ().

Tourism and travel are rebounding after the seismic shock of the COVID-19 pandemic, but researchers warn that new global realities could reshape how Thais and travelers worldwide experience the world—and even how Thais welcome guests to the Kingdom. A recent white paper, jointly released by the World Economic Forum and Kearney, models four dramatically different scenarios for the future of tourism, examining how rising geopolitical tensions, economic pressures, urgent sustainability needs, and rapid digitalization could change the sector by 2030. For a tourism-dependent country such as Thailand, understanding these scenarios is essential for preparing for both risks and opportunities ahead (WEF/Kearney Report).

Las Vegas, a city synonymous with vibrant entertainment and world-renowned hospitality, is facing a significant downturn in visitor numbers, according to recent reports from industry analysts. Rising costs and tougher international travel requirements are being blamed as the main culprits behind this decline, with new research highlighting how these factors are fundamentally changing the appeal of one of the world’s most famous tourist destinations (Yahoo Finance).

For decades, Las Vegas has drawn millions of visitors annually with its glitzy shows, mega-casinos, and status as a global conventions hub. However, the latest analyses suggest the city is now “at a crossroads,” with both domestic and international tourists re-evaluating the value of a Vegas vacation. Recent findings show that the introduction of a $250 “visa integrity fee” for visitors who cannot access the U.S. Visa Waiver Program, combined with ongoing global travel restrictions, has discouraged many potential travelers from overseas. This layer of financial and administrative complexity not only impacts high-spending visitors but also affects the broader spectrum of international tourists who have historically contributed to the city’s economic vitality.

Comprehensive industry analysis reveals that Las Vegas, historically one of the world’s most successful entertainment and tourism destinations, faces unprecedented challenges that offer crucial strategic insights for Thailand’s tourism development as the Kingdom positions itself to capture market share from struggling international competitors while avoiding similar pitfalls. Recent research examining the dramatic decline in Las Vegas visitor numbers identifies rising operational costs, restrictive international travel policies, and changing consumer expectations as primary factors undermining the destination’s traditional appeal, creating opportunities for well-positioned competitors like Thailand to attract displaced travelers while learning from strategic mistakes that contributed to this tourism crisis. These developments prove particularly relevant for Thai tourism planners who have historically studied Las Vegas’s integrated resort model, entertainment programming strategies, and convention industry development as benchmarks for developing Thailand’s own large-scale tourism infrastructure and destination marketing approaches.

The World Economic Forum, in collaboration with leading strategic consulting firm Kearney, has released comprehensive scenario analysis modeling four distinct possibilities for global tourism transformation by 2030, providing crucial strategic intelligence for Thailand’s tourism industry as the Kingdom navigates post-pandemic recovery while positioning for long-term competitiveness within rapidly evolving international travel markets. This authoritative research examines how converging forces including geopolitical tensions, economic pressures, sustainability imperatives, and technological disruption could fundamentally reshape tourism patterns, visitor expectations, and destination competitiveness in ways that demand immediate strategic adaptation by Thailand’s tourism sector leadership. The analysis proves particularly vital for a tourism-dependent economy like Thailand, where international visitor spending traditionally supports millions of jobs and contributes significantly to national economic development, making understanding future scenarios essential for effective policy development and industry investment decisions.

With international travel resuming and the Thai baht under pressure from global headwinds, many Thai holidaymakers are looking for affordable ways to explore the United States. Latest industry research highlights September as a particularly budget-friendly month for US travel, offering significant discounts on flights, accommodation, and attractions. Destinations such as New Orleans, Cleveland, Orlando, Albuquerque, and San Diego feature among the most attractive options for those seeking rich cultural experiences without breaking the bank, according to a recent report by Travel Noire.

As travel restrictions, economic uncertainty, and a renewed interest in local heritage reshape travel habits worldwide, research and recent initiatives like the Logan County Tourism Week in Ohio underscore a growing trend: the local staycation. Events that highlight accessible attractions, free or low-cost activities, and strong community engagement are proving not only to offer residents affordable alternatives to expensive holidays but also help revive local economies and deepen civic pride.

A wave of new scientific research has rocked perceptions about marine tourism in Mexico, revealing that decades of regulation have not prevented tourism vessels from inflicting serious harm on iconic wildlife such as humpback whales and whale sharks. Despite official protections and detailed guidelines, scientists have found high levels of rule-breaking and growing impacts on vulnerable species, prompting experts to call for more rigorous enforcement and widespread education for both service providers and tourists.

Nearly two years after catastrophic wildfires devastated significant portions of West Maui and Upcountry, the island’s tourism industry is charting a slow but steady comeback. Recent figures released by the Hawaii Department of Business, Economic Development and Tourism indicate a complex recovery: while visitor arrivals and spending figures are climbing, they remain distinctly below pre-disaster levels. This nuanced recovery, marked by resilient local efforts and strategic marketing, offers timely insights for Thailand’s tourism-dependent provinces still reeling from natural disasters, including the 2022 floods in Ubon Ratchathani and recurring wildfire threats in the North.

Across the turquoise waters of the Andaman Sea and Gulf of Thailand, where millions of international visitors seek encounters with whale sharks, dolphins, and pristine coral reefs, disturbing research from Mexico reveals how marine tourism regulations often fail to protect vulnerable wildlife despite official protections. These findings carry profound implications for Thailand’s tourism industry, which generates over $60 billion annually while potentially threatening the very marine ecosystems that attract visitors worldwide.

In a world where racking up passport stamps is often the measure of travel prowess, a recent feature from VegOut Magazine upends the conversation with a provocative claim: if you’ve truly experienced even one of a select list of 10 transformative cities—including Bangkok, Thailand—you’re more travelled than 95% of people (VegOut Magazine). Departing from the traditional “bucket list” approach, the article recognizes those who immerse themselves in cities that demand curiosity, humility, and a readiness for the unfamiliar—cities “where history still shapes street life and modern ambitions elbow their way in”.

Antarctica, long considered the world’s last great wilderness, is now seeing record numbers of tourists, prompting urgent calls by researchers and policymakers to safeguard the continent before it is “loved to death.” Nearly 125,000 tourists visited Antarctica in the 2023–24 season, according to the latest research published in The Conversation by environmental and policy experts. Projections warn that by the 2033–34 season, visitor numbers could nearly triple, threatening both the continent’s unique ecosystems and the very experience that draws adventurous travelers south.

The pristine silence of Antarctica—Earth’s last great wilderness where penguins outnumber humans and ice sheets hold secrets spanning millennia—faces an unprecedented threat as record-breaking tourist numbers transform the continent into an unlikely destination for adventure-seeking travelers, including growing numbers from Thailand. Nearly 125,000 visitors descended upon the frozen continent during the 2023-24 season, representing exponential growth from just 8,000 annual tourists three decades ago, with projections suggesting numbers could triple to over 350,000 by 2033-34. This remarkable surge threatens to love Antarctica to death through environmental damage that could destroy the very wilderness experience that draws travelers to the world’s most remote continent.