The global wellness market, valued at about $6.3 trillion, is under growing scrutiny for risks to both people and animals. A key concern is the raw pet food sector, which often intersects with misinformation and anti-science sentiment. With the spread of the H5N1 bird flu, experts warn this could seed the next global pandemic if unchecked.
Holistic pet-care trends have popularized raw diets as “ancestral” and supposedly closer to animal biology. However, veterinary and epidemiological research consistently challenges these claims. Raw pet foods can carry bacteria and viruses, including H5N1, posing real threats to pets and their households. Infected cats, seals, foxes, and other species have been documented, with feline mortality reaching significant levels in some outbreaks.
A notable incident in 2024 in the United States highlighted the risk when indoor cats fell ill after consuming infected raw meat. The episode drew attention to the need for strong regulatory oversight. Critics argue that weakened public-health agencies can hamper outbreak responses, underscoring the importance of robust monitoring and timely interventions. In Thailand, public-health authorities remain vigilant about avian flu due to the country’s poultry industry, and similar vigilance is crucial as global trends in raw pet foods evolve.
Thai experts stress the parallel between wellness misinformation and past public health missteps. Misleading claims often undermine science-based veterinary guidance and risk delaying effective prevention measures. Researchers and public-health professionals urge a careful approach to wellness trends, emphasizing evidence-based practices over unproven alternatives.
Moving forward, stronger safety standards for pet foods are essential. This includes rigorous testing, transparent labeling, and regulatory oversight that ensures products meet safety criteria. Public health messaging should counter misinformation with clear, accurate information. For Thailand, tightening import controls and enforcing labeling laws can reduce risk, while fostering dialogue among policymakers, animal-health professionals, and the public.
Thailand’s role in agriculture and aquaculture means global health dynamics cannot be ignored. Combating pseudoscience in wellness trends is necessary to protect both animal and human health and to safeguard the country’s health infrastructure against potential future threats.