Recent studies and expert analyses have shed light on a lesser-known form of narcissism termed “communal narcissism.” Unlike the typical narcissist, who flaunts their personal successes and entitlement, communal narcissists are characterized by their apparent involvement in community and altruistic efforts. However, their primary motivation lies in the attention and recognition they receive as perceived “pillars” of the community.
Communal narcissism, as articulated by Hannah Alderete, a licensed mental health counselor, is a subtype where individuals appear deeply involved in community involvement but lack genuine empathy or care for others. They thrive on the validation and esteem garnered from portraying themselves as the most caring, helpful, or moral individuals within their community. This form of narcissism emerged from the work of social psychologist Jochen Gebauer and is noted for being less overt yet still driven by self-aggrandizing motives.
Experts, including W. Keith Campbell from the University of Georgia, describe communal narcissism as a moralistic form of narcissism, grounded in a belief in one’s moral superiority, that masquerades as kindness but is in reality a veiled sense of superiority. These individuals often channel their grandiosity through community impact, presenting themselves as the “best” in various community-related roles.
Communal narcissists frequently involve themselves in charitable work, non-profits, and volunteer opportunities, making them appear as altruistic as saints. Yet, Marie-Line Germain, a professor at Western Carolina University, warns that these actions often serve a self-serving purpose—fulfilling their need for admiration and confirmation of their superior moral standing. This duplicity is not just a public façade; according to Tina Swithin, author of “Divorcing a Narcissist,” in private, communal narcissists may engage in manipulative behaviors, especially in family settings, creating significant personal havoc.
Experts suggest maintaining safeguards when interacting with communal narcissists, such as documenting interactions and disengaging from provocative discussions. Therapist Wendy Behary underscores the dual nature of communal narcissists, who can be highly antagonistic in private while maintaining a commendable public persona.
In Thailand, recognizing communal narcissism is vital in both personal and professional domains, where community and collective efforts are culturally significant. While robust communal participation is often celebrated, awareness of the potential for superficial motivations within such engagements can help individuals navigate social and professional interactions wisely.
Going forward, it’s important for Thai communities to promote genuine empathy and verify the intentions behind altruistic acts. By acknowledging and addressing communal narcissism, individuals can build more authentic and supportive community frameworks.
For individuals working within Thai social systems and organizations, fostering environments where actions are regularly scrutinized for authenticity can diminish the influence of communal narcissistic behaviors. Encouraging open conversations about motivations can help distinguish between genuine community-oriented work and self-interest disguised as altruism.
As societal structures continue to evolve, understanding such psychological dynamics will be crucial in fostering genuinely compassionate communities and mitigating the potential harm caused by communal narcissists.