A recent study has shed light on the changing dynamics of information-seeking among children, revealing a striking trend: kids are more likely to trust Google than guidance from their own grandparents. This finding underscores the profound influence of digital technology on the younger generation in Thailand and beyond, raising important questions about the future of knowledge, cultural transmission, and education in the kingdom.
In an era where information is just a few taps away, Thai households are witnessing a significant cultural shift. Traditionally, elders like grandparents have been regarded as the primary sources of wisdom, life lessons, and practical knowledge—especially in rural regions and deeply rooted Thai families. However, with widespread smartphone access, high-speed internet, and the influence of digital literacy campaigns, youngsters today are turning to search engines for answers to their most pressing questions. This mirrors global findings that digital devices are now pervasive in childhood, according to studies by bodies such as UNICEF and the National Statistical Office of Thailand.
The essence of the recent study, summarized in the Psychology Today article, highlights how children’s trust is increasingly placed in digital sources over personal, familial advice. This trend was observed across diverse age groups and backgrounds, suggesting it is not solely an urban or elite phenomenon but reflective of widespread behavioral change. Notably, the study found that if children are faced with conflicting information—for example, if a grandparent’s factual recollection disagrees with the top search result on Google—most children will side with the digital answer.
Why does this matter for Thai readers? Thailand has a rich tradition of oral storytelling and intergenerational learning where wisdom is passed down at family gatherings, temple fairs, and local community meetings. Many older Thais take pride in sharing Buddhist teachings, herbal remedies, and tales of local history with their grandchildren. This growing reliance on digital sources potentially threatens this fabric of society, as it could marginalize the role of elders and weaken bonds formed through shared narratives. Concerned educators and cultural commentators in Thailand have already noted the waning influence of oral tradition, especially in urban centers like Bangkok and Chiang Mai, where tech access is nearly universal [Bangkok Post].
Experts in child psychology and media literacy see both opportunities and drawbacks in this shift. A leading expert from a national children’s advocacy group said, “Digital technology can empower children with a vast array of knowledge, but it also risks undermining critical social skills, including respect for elders and appreciation for local wisdom.” Educational technologists at prominent Thai universities echoed this concern, recommending blended approaches that combine digital learning with traditional Thai values and family-centered education.
The phenomenon is not unique to Thailand but resonates with global patterns. In Japan, Korea, and Western countries, similar studies have shown that digital natives are increasingly reliant on technology as their primary authority, sometimes even over teachers and parents [Pew Research Center]. What is particularly salient in the Thai context is the central role of family and the Buddhist reverence for elders, which could make this shift especially impactful for cultural cohesion.
Looking ahead, this trend may intensify as AI-powered search results and voice assistants become more sophisticated in answering children’s questions, potentially further eroding trust in oral tradition. On the other hand, educators suggest that this is an opportunity to teach children digital literacy—how to evaluate sources, check for bias, and critically analyze online information. Some Thai schools are already adapting digital citizenship curricula, integrating lessons on distinguishing between factual content and misinformation, and encouraging students to engage with family narratives alongside online research [UNESCO Bangkok].
For families and educators in Thailand, practical responses are crucial. Parents and teachers are encouraged to have open conversations with children about where they find information and to bridge the gap between technological convenience and traditional wisdom. Inviting elders to share life stories, facilitating intergenerational activities, and teaching children to fact-check Google results with real-life context can foster both digital skills and a deeper respect for family heritage. As one educator at a large Bangkok international school put it, “We should leverage the best of both worlds: use Google for instant information, but turn to grandparents for wisdom that lasts a lifetime.”
As Thailand continues to navigate the complex intersection of tradition and technology, fostering digital discernment while honoring cultural heritage will be vital to raising a generation that is both globally informed and deeply rooted in its unique Thai identity.