A new synthesis of multiple studies shows that people with narcissistic traits are more prone to developing an addiction to social networking sites. The finding adds to growing concerns about how digital life affects mental health in Thailand and around the world.
Social platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter) have reshaped how people connect, share, and present themselves. In Thailand, social media use remains high, with millions of users representing a large portion of the population. While this connectivity offers benefits, it also coincides with rising concerns about problematic or compulsive use, a behavior sometimes labeled as social media addiction. Research from international sources indicates a clear link between higher narcissism scores and greater engagement in compulsive online activity.
Why this matters for Thai families and educators? Thai society places emphasis on social harmony and appearance, and smartphones are deeply woven into daily life. The digital environment can encourage self-presentation and constant feedback-seeking, which may reinforce narcissistic tendencies such as curating a flawless online image and tracking likes, shares, and followers.
Researchers summarized by health-news outlets explain that social networking sites can be an ideal space for individuals seeking admiration and affirmation. This environment can escalate into repetitive, uncontrolled usage that resembles behavioral addiction. Data from global studies suggests the pattern holds across different cultural contexts, including Asia.
Health professionals in Thailand note a growing visibility of digital pressures among youth. Psychologists report increased anxiety, lower self-esteem, and, in some cases, depression linked to online environments. A spokesperson from Thailand’s mental health authorities highlights that many young people struggle to disconnect, which can affect offline relationships and daily functioning.
Educators and counselors are confronting cyberbullying, fear of missing out (FOMO), and excessive self-comparison in classrooms. These issues are intertwined with narcissistic dynamics, as students seek validation through online popularity and carefully managed digital personas.
The Thai concept of “face”—maintaining public reputation—takes on new dimensions with social media. While positive feedback is natural, an obsession with presenting an idealized self online can undermine authentic connection and self-worth.
With more time spent online, concerns about mental health risks grow. The World Health Organization notes that internet addiction, including compulsive social media use, can contribute to sleep problems, academic difficulties, and reduced physical activity. The latest findings linking narcissism to social media addiction reinforce calls for digital literacy education, targeted awareness, and accessible support services.
Looking ahead, experts anticipate continued growth in opportunities for self-promotion as new platforms emerge. Thai families, schools, and policymakers are encouraged to take proactive steps: teach healthy social media habits, strengthen offline relationships, and provide sources of self-worth beyond digital validation.
Practical guidance for Thai readers and families includes:
- Establishing clear boundaries for social media use at home and in schools
- Fostering open conversations about online pressures and self-image
- Encouraging offline hobbies, creative activities, and real-world connections
- Reaching out to school counselors or mental health professionals if compulsive behavior appears
For support and more information, consult resources from Thailand’s public health authorities and digital-literacy programs in schools. Global health organizations also offer guidance on adolescent mental health and responsible digital citizenship.
As technology evolves, understanding how personality traits relate to online behavior remains crucial for safeguarding mental health and strengthening social well-being in Thai communities.