Recent scientific research has revealed that individuals with narcissistic personality traits are more susceptible to developing an addiction to social networking sites, highlighting concerns about mental health in the digital age. This study, which synthesises findings from multiple prior investigations, offers important insights for Thai parents, teachers, and mental health professionals as social media use continues to surge across the kingdom.
The rise of social networking platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter) has dramatically changed the way people interact, share information, and cultivate their identities. According to recent statistics, Thailand is among the world’s most active countries on social media, with over 52 million users as of 2024, accounting for more than 74% of the population (DataReportal). This trend has facilitated both increased social connectedness and, unfortunately, a growing prevalence of problematic or compulsive usage, sometimes classified as social networking site addiction (ncbi.nlm.nih.gov).
The new study, published in a peer-reviewed psychology journal and reviewed by PsyPost, specifically examined the relationship between narcissism—a personality style characterized by excessive self-focus, a craving for admiration, and a tendency for self-promotion—and tendencies toward social media addiction. By analyzing data from prior research across multiple countries, including both Western and Asian settings, the study authors found a clear and consistent link: individuals who score higher on standard measures of narcissism also report more compulsive engagement with social networking platforms.
Why does this matter for Thai readers? In Thai society, the increasing use of smartphones, combined with a cultural emphasis on social harmony and image, has created fertile ground for the kind of self-presentation and constant feedback-seeking that social networking platforms encourage. Experts warn that this digital environment may inadvertently reinforce the traits associated with narcissism, such as obsessively curating online profiles or compulsively tracking likes, shares, and followers.
The research authors, whose work was summarized by PsyPost, explained: “Social networking sites provide the ideal context for narcissists to seek admiration, attention, and reaffirmation of their self-view. This can escalate into repetitive, uncontrolled usage that meets the criteria for behavioral addiction.” (PsyPost)
Psychologists in Thailand have reported seeing a rise in patients, especially young people, experiencing anxiety, low self-esteem, and even depression due to the pressures and expectations fostered by social media environments. According to a spokesperson for the Thai Mental Health Department, “We have observed more cases of young people who struggle to disconnect from their phones and online identities. For some, this escalates into serious difficulties in their offline relationships and everyday functioning.”
Thai teachers and school counselors are also increasingly called upon to address the effects of social media on students’ emotional well-being, including cyberbullying, fear of missing out (FOMO), and excessive self-comparison. These issues often intersect with the narcissistic tendencies highlighted in the new research, as students seek validation through online popularity and meticulously managed digital personas.
Traceable throughout Thai history is a strong concept of “face” (or “naa” in Thai), referring to one’s public image and reputation within the community. In recent years, social media has become a new battleground for maintaining face—sometimes with unhealthy consequences. Experts caution that while seeking positive social feedback is natural, the drive to constantly present an idealized self online may reinforce self-centered attitudes and undermine genuine connection.
As young Thais spend more of their day online, there is growing concern about the mental health risks that can develop alongside digital engagement. According to the World Health Organization, internet addiction, which includes compulsive social networking, can contribute to sleep disturbances, poor academic performance, and a decline in physical activity (WHO). The new research linking narcissism to social media addiction adds weight to calls for digital literacy education, targeted awareness campaigns, and support services for those at risk.
Looking ahead, experts predict that as new platforms and technologies emerge, the opportunities for self-promotion and online validation will only expand. Thai families, schools, and policymakers are thus urged to take proactive steps. These include teaching youth about healthy social media habits, fostering offline relationships, and providing avenues for self-worth that do not depend solely on digital recognition.
For concerned Thai readers, mental health professionals recommend:
- Setting clear boundaries for social media use in families and schools
- Encouraging open conversations about online pressures and self-image
- Promoting offline hobbies, creative outlets, and real-world connections
- Seeking guidance from school counselors or mental health experts if compulsive behavior emerges
To learn more or access support, readers can consult resources from the Thai Mental Health Department, digital literacy programs in schools, or international organizations such as WHO.
As research continues and technology evolves, understanding the link between personality traits such as narcissism and social media use will remain vital for safeguarding both mental health and the social fabric of Thai communities.