Across South-east Asia, the month of June is evolving into a vibrant celebration of wellness, with resorts rolling out innovative programmes to mark Global Wellness Day (June 14) and International Yoga Day (June 21). From Thailand’s serene beaches and atmospheric sky bars to Vietnam’s expansive coastal retreats, the region’s hospitality sector is using June to redefine traveller health, highlighting the rise of wellness tourism as a major trend in 2025 (TTG Asia).
This coordinated focus matters deeply for Thai readers, both as members of a society increasingly invested in holistic health and as stakeholders in a booming regional wellness market. The movement reflects not just a global trend, but also Thailand’s growing reputation as a wellness destination—a role reinforced by new research data positioning the country as a world leader in wellness market growth, with revenues reaching over 431 billion baht and annual growth of 28.4% (Global Wellness Institute; Khaosod English).
Throughout June, signature experiences at Thai and regional resorts blend local culture with world-class health practices. At Banyan Tree Samui, guests participate in Tai Chi for balance and flexibility, and yoga sessions designed for posture and strength, against a backdrop of ocean views (TTG Asia). Over at Banyan Tree Krabi, “Design from the Sea” workshops highlight sustainability through creative reuse of natural marine materials, complemented by mindfulness exercises inspired by Buddhist meditation—a nod to ancient Thai wisdom traditions.
Vietnamese resorts are equally active. Alma Resort Cam Ranh offers Traditional Hatha and Power Yoga alongside group classes, reflecting the increasing demand for structured, accessible fitness experiences (TTG Asia). TIA Wellness Resort near Danang invites guests to climb Marble Mountain—blending spiritual exploration with physical challenge. Fusion Resort & Villas Da Nang incorporates outdoor yoga and meditation, demonstrating that wellness programming is broadening beyond the spa to include art, cultural exploration, and community connections.
In Thailand, the Meliá Pattaya Hotel spotlights beginner-friendly yoga and Pilates at the Yitong Sky Bar, where panoramic views of the Gulf create a calming, immersive environment. Resorts like Anam Cam Ranh innovate with dawn yoga and pranayama breathing sessions directly on Long Beach, amplifying the stress-relieving benefits of nature. And Azerai resorts in Vietnam offer three-day wellness journeys in lush garden and heritage settings, combining spa rituals with yoga and meditative practices.
These experiences illustrate several key wellness tourism principles highlighted in recent research and global trend reports (Global Wellness Institute; Wikipedia). First, today’s travellers increasingly seek out health-conscious, purposeful activities. Second, the integration of local tradition, sustainability, and mindfulness differentiates South-east Asia from Western models of wellness, resonating deeply with both international visitors and Thai locals. Third, wellness retreats stimulate physical, mental, and spiritual well-being: yoga and mindfulness are proven to reduce anxiety, enhance emotional resilience, and help manage conditions such as hypertension and chronic stress (Harvard Health, Naples Retreat), while meditation retreats offer profound, sustainable mental health benefits (PMC).
Thai experts in the tourism and hospitality sector stress that the rise of wellness tourism is more than a passing fad. According to public statements from the Thai Spa Association, the surge reflects “a fundamental shift toward long-term health, rather than temporary relaxation,” and leverages Thailand’s unique synergy of herbal medicine, mindfulness traditions, and world-class hospitality standards (Khaosod English). Additionally, local leaders in Buddhist monastic communities and holistic medicine have welcomed the growth, viewing it as an opportunity to share Thai healing traditions—such as walking meditation and herbal therapies—with a global audience.
On the ground, the push for wellness is also shaped by strategic partnerships. June 14, Global Wellness Day, sees leading hotels and resorts—such as Dusit Thani Bangkok—host “Well-Fest” weekends, with everything from expert-led wellness talks to community yoga sessions (Lifestyle Asia). International Yoga Day on June 21 is marked by mass yoga practices, including a gathering at Chulalongkorn University coordinated by diplomatic missions and cultural organisations (Facebook: ICCR in Thailand). These public events make wellness accessible beyond resort walls, attracting Bangkok commuters, families, and students.
Thailand’s unique wellness identity is further strengthened by the integration of Buddhist philosophy—especially mindfulness and compassion—into resort programming. Walking meditation, malas making, and guided forest “bathing” (shinrin-yoku) are increasingly popular, not only as a nod to native traditions but also because modern science confirms their effectiveness in reducing stress and promoting mental clarity (Wikipedia Wellness Tourism; Harvard Health).
For the Thai economy, the impact is transformative. New data released in early 2025 show that Thailand leads in wellness tourism growth among South-east Asian nations, with destinations like Phuket, Chiang Mai, and Koh Samui evolving into wellness hubs with dedicated infrastructure, from medical spas to wellness-focused resorts (eHotelier). This momentum aligns with robust global appetite for health holidays—a market valued at more than US$40.5 billion and forecast to expand as post-pandemic travellers prioritise physical and psychological renewal (Robb Report).
Culturally, wellness tourism draws from long-standing Thai values: the spirit of sabai (relaxed comfort), the sanctity of herbal plants in traditional medicine, and sacred spaces for reflection. Resorts’ emphasis on local cuisine—especially plant-based and detox menus—also reflects a broader reawakening to ancient foodways that support longevity and holistic health (TTG Asia).
Looking ahead, experts predict wider adoption of digital health technologies at Thai resorts, such as app-based wellness coaching and virtual reality meditation. Equally, there is a continuing trend toward bespoke packages, tailored to diverse populations including older adults, corporate groups, and families (Trust DMC). The increasing focus on environmental sustainability—such as using natural building materials and responsible tourism certifications—will likely further enhance Thailand’s competitiveness.
For Thai readers, participating in June wellness events or exploring resort offerings represents both a personal health opportunity and a way to support the local economy. Even for those who cannot travel, many activities—such as yoga, basic mindfulness, or Tai Chi—can be adapted for home use, guided by free or low-cost online resources. Public parks, temples, and community centres across Thailand will also host open yoga classes and mindfulness workshops throughout June. Embracing these practices can help Thai families manage stress, build resilience, and strengthen community connection, in line with revered national values.
To discover wellness events near you, visit Global Wellness Day Thailand, check with local resorts, or follow updates from Bangkok’s leading cultural venues. As the region leans into a month of health-focused activities, Thais are encouraged to participate, explore new wellness practices, and share in the collective journey towards a healthier, more balanced life.