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valuing time over money: new findings offer a happier path for Thai readers

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A growing body of psychological research argues that happiness isn’t simply a byproduct of wealth. Instead, prioritizing free time may yield greater well-being. A multi-study analysis from the Society for Personality and Social Psychology shows that people who value their free time report higher life satisfaction than those chasing more money, even after accounting for demographics. This finding resonates in Thailand, where long work hours and shifting ideas about success influence daily choices.

The study combined data from about 4,600 participants across six experiments. Participants faced real-life trade-offs, such as choosing between a more expensive apartment with a shorter commute or a cheaper one with longer travel. They also weighed high-paying but demanding graduate programs against less lucrative yet lighter workloads. Across the board, those who valued time over money reported greater happiness, with older adults showing an especially strong preference for protecting their time.

In Thai cities like Bangkok, where commutes are lengthy and transportation costs rise, the options highlighted by the study feel highly relevant. Thailand’s workforce is known for overtime, and many families still prioritize saving for the future. Data from Thailand’s National Statistical Office indicate Thai workers often exceed 42 hours per week, underscoring the pressure to work longer for more income. Yet the research suggests that maximizing free time can be a more reliable route to happiness than chasing higher pay alone.

The lead researcher, Dr. Ashley Whillans of Harvard Business School, notes a stable preference for valuing time. She explains that time becomes more precious with age, making it especially important to guard. In her words, having more free time may yield more happiness than earning more money. Even small acts—like volunteering for a few hours—can significantly boost well-being.

Young adults in Thailand—Gen Z and millennials—often believe that hard work now will bring leisure later. Dr. Whillans recalls her own overwork during doctoral studies and emphasizes making better margin decisions to avoid future regret. In her book Time Smart, she advocates choosing time-friendly options that support sustainable happiness.

Thai culture already celebrates sanook, or joyful moments, alongside high values placed on diligence. Public servants, educators, and health workers often work extra hours, but new evidence underscores the importance of regular downtime for sabai—well-being rooted in present-mocused living. Experts note that frequent vacations are underutilized in Thailand, and taking time off can significantly raise happiness.

Mental health professionals in Bangkok report rising stress and burnout, especially in crowded urban settings where multiple jobs and overtime are common. Clinicians observe many young adults expressing regret that work takes precedence over family and personal time. The trend aligns with global research showing that leisure time reduces anxiety, enhances creativity, strengthens relationships, and improves health.

Beyond individual choices, the research hints at policy implications for Thailand. As work patterns evolve toward flexibility and remote arrangements, employers may rethink overtime norms, paid leave, and commute-related stress. Cities may consider infrastructure improvements to shorten travel times, while schools and universities could better guide students on balancing career goals with life enjoyment.

Practical takeaway for readers: schedule regular downtime, use vacation days, and seek opportunities that bring consistent joy—whether volunteering, family meals, or personal hobbies. For employers, foster cultures that respect boundaries and encourage time-off. For policymakers, support systems and infrastructure that help people reclaim valuable hours.

In short, happiness may hinge more on how we spend our time than on how much money we earn. For Thai readers navigating modern life and traditional wisdom, the message is clear: protect time, embrace sabai, and prioritize meaningful moments to strengthen well-being.

If you’re seeking changes, start by reassessing your work-life balance, negotiating flexible hours, and planning regular breaks. Consider workplace policies that clearly honor vacation time and personal boundaries. At a community level, support services and programs that help people reclaim precious hours for family, learning, and rest.

According to research from leading universities and national statistics offices, the path to a more fulfilling life lies in choosing time well spent over more income. Real well-being may be found not in the bank balance alone, but in the daily choices that shape how we live.

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Medical Disclaimer: This article is for informational purposes only and should not be considered medical advice. Always consult with qualified healthcare professionals before making decisions about your health.