A new AI platform called OhChat is turning celebrity culture, technology, and intimacy into an online experience. Marketed as a futuristic space where fans interact with digital twins of real-world celebrities, OhChat offers simulations that never sleep, eat, or log off. The rise of OhChat signals shifts in how people seek connection online and how personal branding blends with technology.
The platform’s visibility grew with the introduction of Katie Price’s AI avatar, “Jordan,” in mid-2025. Unlike traditional creator platforms that emphasize genuine user–creator exchanges, OhChat provides simulated intimacy with AI-powered replicas that remember and respond to conversations. Price described the experience as remarkably human, comparing it to looking at a former version of herself. The service has attracted a substantial user base in the United States, illustrating global interest in synthetic companionship.
For Thai readers, OhChat points to larger trends in digital work, social media economies, and emotional technology that are spreading worldwide, including Southeast Asia. Thailand’s prominent influencer culture and high internet and mobile usage create a fertile environment for discussions about AI-driven “synthetic intimacy.” While OhChat itself isn’t a Thai platform, its development could influence how Thai creators monetize digital likenesses, how audiences consume entertainment, and how celebrity branding evolves.
Key features of OhChat shed light on how the technology works and who might be affected. The startup uses AI to build lifelike avatars from a small set of materials, including images and brief voice samples. The platform offers tiered subscription options, ranging from affordable text-only chats to more expansive packages that include audio and images. Creators receive a substantial share of revenues, with OhChat taking a smaller portion. Early reports suggest some users are earning thousands of dollars monthly, highlighting the economic potential of AI-driven content.
A notable element is the autonomy granted to both users and creators. Digital twins can engage in conversations, share photos, and simulate flirtation or intimate exchanges, potentially without ongoing creator involvement. For celebrities, the model promises ongoing passive income, while creators can set boundaries and adjust or remove avatars as needed. This control mix aims to balance creative rights with platform-driven engagement, though it also raises questions about well-being and consent.
The rapid development of AI companionship raises significant questions about ethics, emotional labor, and the risks for both creators and users. Researchers warn that AI avatars can create a space where people feel deeply connected to simulations, potentially leading to emotional harm or misplaced expectations. Experts also caution about how monetization of simulated intimacy might affect social dynamics and personal relationships, particularly for younger audiences.
Legal and reputational considerations are also at play. Intellectual property professionals warn that AI avatars could generate content or statements that harm real-world celebrities if misused or hacked. The broader implications for Thai celebrities and online personalities include the need for stronger digital literacy, clearer consent standards, and protections against impersonation or abuse in the virtual space.
For Thai audiences, these developments are more than a curiosity; they hint at both opportunities and risks for local creators and consumers. Thai influencers may soon be approached to digitize their likeness for regional and international audiences, creating new revenue streams while underscoring the importance of digital rights, privacy, and brand management. Cultural norms around privacy, sexuality, and technology will shape how such platforms are perceived and adopted in Thailand.
Thailand has long been an early adopter of new media while valuing genuine human connection. The emergence of synthetic companions invites reflection on what constitutes authenticity in a highly connected era and who controls the boundary between public persona and AI-generated experiences.
Looking ahead, the expansion of AI-driven digital twins appears likely. Industry leaders imagine a future where many creators and celebrities have digital twins, not only as marketing tools but as a staple of the celebrity economy. Applications could range from interactive advertising and virtual tours to language learning and digital health support. The broader trend of AI-generated influencers in global branding continues to grow, with Thai audiences watching closely as these developments unfold.
For Thai readers navigating this landscape, vigilance and critical thinking are essential. Prospective participants—whether creators or users—should carefully review contracts, privacy policies, and ethical guidelines. Parents and educators can help young people distinguish between real relationships and simulated ones while promoting media literacy. As AI mediates how Thais connect and entertain themselves, informed choices become increasingly important.
To stay informed on these global shifts, Thais can follow credible media coverage, consult digital rights resources, and participate in discussions about the future of AI and online identity. With awareness and responsible practices, Thailand can seize the benefits of synthetic intimacy while safeguarding creators and consumers from potential downsides.
For further context on these issues, consider a broader look at AI-influenced digital culture and ethical debates across reputable outlets.