A new artificial intelligence platform, OhChat, is making global headlines by merging celebrity culture, technology, and intimacy into an unprecedented online experience. Marketed as a futuristic “OnlyFans for the AI era,” OhChat hosts AI-powered digital twins of real-world celebrities, allowing fans to interact with hyperreal simulations that never sleep, never eat, and never log off. The platform’s rapid rise reflects profound shifts in both how digital consumers seek connection and the boundaries of personal branding and technology.
The launch of British glamor model Katie Price’s AI avatar, “Jordan,” on OhChat in June 2025 signals a landmark moment in the convergence of fame and artificial intelligence. Unlike traditional platforms such as OnlyFans, where creators directly engage with their audiences, OhChat offers users simulated intimacy with digital replicas that can remember, respond, and adapt to each conversation—“uncensored dreams” made available on demand. Price, reflecting on her experience, told CNN, “You couldn’t get any more human. It’s like looking at me years ago. It’s my voice. It’s literally me. It’s me.” This sense of authenticity, combined with constant accessibility, has become a defining feature of the platform, which already counts 200,000 users, mainly in the United States (CNN).
For Thai audiences, this innovation matters because it points to emergent trends in digital work, social media economies, and emotional technology that are spreading rapidly across the globe, including Southeast Asia. Thailand, with its well-established influencer culture and high rates of internet and mobile phone usage, is uniquely positioned to witness, and potentially participate in, the rise of AI-driven “synthetic intimacy.” Platforms like OhChat may soon become as familiar as international streaming services or social media apps, reshaping not only entertainment and online relationships but also the future of celebrity branding and digital rights.
Key developments in OhChat offer insight into the mechanics and potential reach of this technology. The startup, less than a year old, distinguishes itself from OnlyFans and similar content platforms by leveraging advanced AI to create lifelike avatars from as few as 30 images and a 30-minute recorded conversation with the subject. These avatars are marketed with tiered subscription models: $4.99 for unlimited text chats, $9.99 for voice notes and images with capped usage, and $29.99 monthly for “VIP” interaction. Creators, including celebrities like Price and “Baywatch” actress Carmen Electra, receive 80% of revenues, with OhChat taking a 20% cut. Some have already registered earnings in the thousands of dollars per month, evidence of lucrative possibilities in this new industry.
Perhaps most provocative is the autonomy OhChat grants both user and creator. Digital twins can deliver intimate conversation, send photos, and even simulate flirtation or “sexting”—all without the creator’s ongoing involvement. For celebrities, the opportunity cost is eliminated: “You have literally unlimited passive income without having to do anything again,” OhChat’s CEO stated. Creators can choose “levels” for avatar interactions, specifying the explicitness and boundaries, and can remove or adjust their avatars at any time, maintaining a degree of control over their digital identity despite the platform’s autonomy.
Yet these developments bring urgent questions about society’s relationship with technology, the ethics of emotional labor commodified by AI, and the risks facing both creators and users. Senior research fellows such as those at the University of Cambridge’s Leverhulme Centre for the Future of Intelligence have warned that AI avatars “create exactly the right environment for the human to be left behind completely – while still being exploited.” Ethical concerns extend to the psychological impact on users, after widely publicized incidents involving chatbot dependency and emotional harm in previous AI companion experiments, such as Character.AI (CNN).
Experts are divided on whether monetizing simulated intimacy serves the public good. A professor of technology and regulation at the University of Oxford queried, “Is it socially beneficial to incentivize and monetize human-computer interaction masquerading as emotional discourse?” Meanwhile, a professor of artificial intelligence at the University of New South Wales warned that AI is “optimized to keep users coming back, spending more time and likely more money.” There is also the looming risk that fans may form unhealthy attachments to avatars, confusing the performance of algorithmic theatre for reciprocal human connection.
OhChat’s CEO argues that the company strikes a “balance between immersion and transparency,” emphasizing that users are made aware they are interacting with AI. The platform allows creators to set strict boundaries, and avatars may be revoked or deleted at any time. Still, the platform’s business model hinges on maximizing engagement, with avatars designed to entice ongoing interaction—a potential conflict where users’ well-being may come second to profit.
Legal and reputational risks exist as well. Representatives from intellectual property firms have highlighted vulnerabilities for high-profile individuals. Avatars may hallucinate, say offensive things, or be targeted by hackers, potentially damaging the reputations of real-world celebrities. “If their avatar is hacked or hallucinates and says something offensive, reputational harm to the public figure is likely,” said an intellectual property attorney (CNN). These dangers have no borders and are especially relevant to Thai celebrities, influencers, and KOLs (key opinion leaders), many of whom already manage sophisticated online presences and face persistent risks of impersonation or digital abuse.
For a Thai audience, these trends are more than a curiosity; they may presage a wave of new opportunities—and threats. Thai celebrities, content creators, and influencers may soon be approached by startups seeking to digitize their likeness for domestic and international audiences. This could create a powerful revenue stream, but it also brings the need for robust digital literacy, legal protections, and careful management of personal brands. Cultural attitudes around sexuality, privacy, and technology will play a huge role in how such platforms are received in Thailand, where tensions between conservative traditions and modern digital life are a familiar theme.
Historically, Thailand has been both an early adopter of new media (from LINE messengers to Instagram live-streaming) and a society that places high value on personal connections and “sanook” (fun, enjoyment). The emergence of synthetic companions via platforms such as OhChat thus raises fundamental questions about what intimacy and authenticity mean in a hyperconnected age—and who controls the boundary between public persona and AI-generated fantasy.
Looking ahead, the expansion of AI-driven digital twins seems virtually certain. OhChat’s CEO envisions a future “where every creator and celebrity will have a digital twin,” not only as a marketing tool but as a foundational part of the celebrity economy. Autonomous AI avatars could conceivably appear in interactive advertising, virtual tourism, language tutoring, or even personalized digital health support. Already, AI-generated influencers are appearing in brand campaigns across the globe (Wired), and the Thai PR industry is watching closely as these developments unfold.
For Thai readers, the key to navigating this new digital landscape will be vigilance and adaptability. Those considering participation—either as creators or as users—should closely scrutinize contracts, privacy policies, and ethical guidelines. Parents and educators should discuss with young people the difference between real-life and simulated relationships and encourage healthy media literacy. As AI increasingly mediates how Thais connect, entertain, and express themselves, being informed and critical is more important than ever.
To stay abreast of these global shifts, Thais should follow updates from credible media sources, consult with digital rights organizations, and, where possible, engage in public discussions about the future of AI and online identity. With the right tools and awareness, Thailand can embrace the opportunities of synthetic intimacy—while shielding its creators and consumers from potential pitfalls.
For more in-depth reading on the issues raised, see the original CNN report on OhChat’s AI era ambitions (CNN), ongoing coverage of AI and virtual influencers (Wired), and expert commentary from universities such as Cambridge and Oxford.