ChatGPT, a widely used generative AI chatbot, is becoming an emotional lifeline for individuals seeking support, with new research indicating a record number of people are turning to artificial intelligence for comfort traditionally sought from human therapists. The rapid rise in AI’s role as a confidant is stirring both hope and concern among mental health experts and policymakers worldwide — and it holds unique implications for Thailand, where access to mental healthcare remains a societal challenge.
Across the globe, pressure on mental health resources is mounting. In France, a recent report by the Centre for Research on Living Conditions (Crédoc) revealed a dramatic uptick: 26% of French adults now use AI for personal matters, a ten-point increase within the past year (Talk Android). Many cite long waiting times and the stigma associated with seeking professional help as reasons for pursuing AI as a digital confidant. Among these users, the immediacy, 24/7 availability, and judgment-free nature of talking to AI offer clear appeal. Similar trends are discernible in Thailand, where public mental health channels are often overwhelmed and internet-savvy youth are increasingly comfortable experimenting with new digital platforms.
The changing nature of emotional support is underscored by diverse testimonies. One French entrepreneur described an addictive dynamic to her ChatGPT use, noting: “For me, it works better than a psychologist.” Others, including students navigating personal crises, find solace in “the pleasant non-human aspect where the conversation can be endless and focused entirely on me.” Many users seek not only advice but also the feeling of being truly heard — something lacking in their everyday interactions with family or friends. This shift is driven by the constantly available, hyper-personalized responses of language models, which can quickly adapt to individual speech patterns and emotional cues.
Psychiatric research provides insight into this phenomenon. According to psychiatrist Serge Tisseron, systems like ChatGPT are engineered around “continuous gratification to extend conversations,” which fosters engagement and creates a feedback loop that reinforces repeated use. Professor Raphaël Gaillard, head of the psychiatric department at Paris’s Saint-Anne Hospital, points to the “strong affective potential” of generative AI, noting its adaptability generates a “profound sensation of being understood.” These features have propelled AI chatbots from basic productivity tools to deeply personal digital companions.
Nevertheless, mental health professionals are quick to stress the inherent risks in relying on AI for emotional support. Unlike regulated, licensed therapists, AI platforms operate without medical confidentiality requirements, thereby exposing users’ sensitive personal data to potential breaches. The French National Commission on Informatics and Liberty (CNIL) has highlighted the “risk of losing control” over personal information, warning that users may be unaware of how their private conversations are used to further train and personalize AI models. A revealing experiment by a French content creator demonstrated the surprising degree to which AI can retain details from previous exchanges, raising further privacy red flags.
Beyond data security, experts identify several psychological pitfalls. Excessive dependence on AI confidants, especially among young people, can foster social isolation and delay the pursuit of qualified mental health care for severe conditions. Algorithmic responses may misinterpret or oversimplify complex feelings, and over-reliance on digital tools can create emotional dependency on artificial validation rather than genuine human connection. These risks are echoed in Thai academic circles, where similar debates are underway concerning the digitalization of social and emotional life among youth (Thai PBS).
The mental health landscape in Thailand mirrors global developments but is marked by several unique factors. Access to licensed psychiatrists and counselors is limited, and cultural taboos surrounding mental illness remain significant, particularly in rural and conservative communities. While urban Thais have access to private clinics, cost remains a barrier, and government services are frequently under-resourced (Bangkok Post). This leaves a gap that AI-facilitated support could potentially help fill — provided diligent guidelines are established to safeguard users.
Within Thai society, emotional expression often occurs through indirect channels, such as Buddhist practice, temple communities, or digital spaces like LINE groups and Facebook. The integration of AI chatbots into these channels could democratize access to basic support, empower shy or stigmatized individuals, and bridge waiting periods before professional care. However, as experts caution, these digital tools should never serve as replacements for human relationships, cultural touchstones, or comprehensive mental healthcare.
Vanessa Lalo, a psychologist specializing in digital practices, notes that AI can be a meaningful supplement, especially for those at risk of social exclusion, such as bullied youth or individuals uncomfortable with in-person counseling. “AI can serve as a bridge — not a substitute — during times when professional help is hard to reach.” In Thailand, this approach aligns with the government’s recent push to expand digital health initiatives, though local experts urge a parallel investment in human-centered care and community education (National News Bureau of Thailand).
Historically, Thais have drawn on spiritual frameworks and community bonds to address emotional distress. The Buddhist notion of “mindfulness” and collective merit-making are culturally significant coping mechanisms. The adoption of Western-style psychotherapy, while growing, must therefore be adapted to local values and communication styles. AI chatbots programmed with Thai-language fluency and sensitivity to cultural references have the potential to add value, but only as part of a broader, integrated support system.
Looking ahead, the future of AI emotional support in Thailand and beyond depends on finding a careful balance. As technical capabilities improve and platforms like ChatGPT become more familiar, regulatory frameworks and public education must keep pace to ensure safe deployment. Health policy leaders are already working to set clearer ethical guidelines, require responsible data management, and foster collaborations between AI developers and mental health professionals (WHO Digital Health Guidelines).
For Thai readers, several practical recommendations emerge:
- Treat AI chatbots as supplemental tools, not replacements for human companionship or professional therapy.
- Be cautious about sharing identifiable personal details or sensitive emotional issues with any digital platform.
- Monitor signs of over-reliance, such as withdrawing from real-world interactions, and seek human support when significant distress persists.
- Encourage conversation on mental health in family, school, and community settings to reduce stigma and promote early intervention.
- Engage local health authorities, temple networks, and trusted digital platforms to advocate for culturally sensitive, inclusive mental healthcare.
The remarkable rise of AI as an emotional confidant signals both an opportunity and a challenge for Thai society. While digital solutions can provide comfort and accessibility, it is the preservation of authentic human connection, ethical safeguards, and informed community dialogue that will ultimately determine the place of AI in Thai mental wellbeing. As these technologies evolve, ongoing public discussion and careful oversight will be key to unlocking their full potential, while ensuring the core values of Thai culture are not lost in the digital age.
Sources: Talk Android, Bangkok Post, Thai PBS World, National News Bureau of Thailand, WHO Digital Health Guidelines