A new study shows that positive attitudes toward artificial intelligence are linked to a greater risk of problematic social media use. For Thailand, where digital life is rapidly growing, the findings raise important questions for educators, parents, and policymakers about digital literacy and mental health.
Thailand is pushing forward with digital transformation in daily life and public services. Research cited by PsyPost indicates that people who view AI positively are more likely to engage in social media in ways that can become excessive or addictive. Data from Thailand shows widespread social media use and substantial daily screen time, underscoring the relevance of these results for Thai communities.
The study, based on psychological surveys, suggests that enthusiasm for AI not only boosts the use of AI tools but also correlates with less regulated engagement on platforms such as Facebook, Instagram, TikTok, and evolving chat-based services. Problematic use can involve compulsive checking, difficulty disengaging, and negative impacts on daily routines—concerns increasingly visible in Thai urban centers where screens dominate leisure and work.
Researchers propose that favorable views of AI may reduce skepticism, making users more susceptible to recommendation algorithms and AI-generated content. This can drive excessive engagement and social media dependence. As AI delivers personalized content more persuasively, those who see it positively may struggle with self-control. In Thailand, platform features are already tailored to user preferences, often with limited awareness of how algorithms shape behavior.
The implications for Thailand are broad. Mental health experts and government agencies have long warned about digital addiction, with data from Thailand’s Ministry of Public Health showing rising concerns about online habits among children and adolescents. With AI integrating into education, entertainment, and commerce, Thailand faces new forms of digital influence that can be powerful yet subtle. A university researcher in digital psychology notes that the challenge now extends beyond screen time to how personalized engagement shapes behavior.
These insights arrive as the Thai government enhances AI integration in public services and education, including plans for digital upskilling and AI curricula in schools. While these efforts aim to strengthen competitiveness and modernize the workforce, the study emphasizes that digital literacy must accompany healthy media consumption. In Thai culture, where mindfulness and moderation are valued, it is important to balance rapid digital innovation with responsible use.
Thailand has historically navigated technology shifts with enthusiasm and caution. Public health campaigns often draw on cultural concepts of moderation to address risky behaviors. The new reality is an era where AI not only amplifies content but also personalizes it with precise accuracy. The study suggests that highly enthusiastic, tech-savvy youths may be especially vulnerable to hidden risks in digital overuse.
Looking ahead, the findings call for evidence-based interventions and strong collaboration among educators, policymakers, and the tech sector. AI could help mitigate harm through personalized digital well-being alerts or parental controls that adapt to individual patterns. Yet experts stress that technological solutions must be paired with critical thinking and awareness campaigns guided by teachers, families, and community leaders.
For Thai readers, the takeaway is clear: embrace new technologies mindfully and balance optimism with cautious understanding of potential risks. Parents and teachers should engage youths in open conversations about both benefits and dangers of AI-powered platforms, promoting reflective media habits. Policymakers are urged to support digital health initiatives, fund ongoing research, and require platforms to increase transparency about how AI shapes user behavior—an expectation echoed by international bodies promoting media literacy.
As Thailand’s digital landscape evolves, this research invites all sectors to consider how to harness AI’s promise while avoiding unintended consequences. With informed awareness and open dialogue, Thai society can navigate the complexities of the digital age responsibly.