A new study links persistent boredom with a higher risk of excessive social media use. Thai users increasingly rely on platforms like Facebook, Line, Instagram, X, and TikTok to stay connected, informed, and entertained. Educators, health professionals, and policymakers can use these insights to promote healthier technology habits nationwide.
Researchers analyzed patterns among frequent social media users and found a clear association: the more often people report feeling bored, the more likely they are to engage in excessive online activity. For many, scrolling becomes a substitute for offline activities that lack stimulation or meaning. In Thailand, the issue may be especially relevant given the high daily time spent on social platforms compared with regional peers, according to local data.
Thai statistics show adults and youths spend roughly 2.5 to 3 hours daily on social media, a substantial portion of daily life. Surveys by the Ministry of Digital Economy and Society highlight that young people frequently turn to Facebook and TikTok for entertainment, information, and social connection. The COVID-19 era intensified isolation and screen time, a trend echoed by recent Thai digital research.
The researchers caution that chronic boredom not only increases log-ins but also undermines self-regulation. Over time, this pattern can lead to compulsive behaviors such as doomscrolling, constant checking, and difficulty disconnecting—features often linked to behavioral addiction. A senior researcher notes that boredom can trigger problematic online engagement, especially when meaningful offline alternatives are scarce. Thai mental health professionals report rising concerns about anxiety and attention difficulties tied to digital overuse among youth and adults.
There is no formal clinical diagnosis of social media addiction yet, but experts say the symptoms can disrupt life as much as other addictive disorders: loss of control, preoccupation with online status, neglect of offline responsibilities, and irritability when disconnected. Professionals from Thailand’s Department of Mental Health warn that such patterns can harm mental health, sleep quality, and performance at school or work.
While the boredom link is global, unique Thai factors heighten its impact. Rural areas with limited extracurricular opportunities, combined with easy access to smartphones and affordable data, can foster boredom-driven digital dependency. Educators note that many students struggle to stay engaged outside classroom settings, especially during long breaks.
The Thai concept of “sanuk”—pursuing fun and enjoyment—has long shaped social life. As lifestyles urbanize and communities fragment, opportunities for real-world enjoyment can shrink, driving people online for quick entertainment and connection. The COVID-19 period further blurred lines between work, study, and leisure, accelerating screen time for both adults and children.
Experts warn that simply restricting screen time may not be enough. They advocate a multi-pronged approach: expanding creative outlets in schools, boosting community-based recreation, and strengthening digital literacy so users can recognize and manage their own habits. With rising device ownership and 5G rollout, Thailand stands at a crossroads to balance digital benefits with mindful use.
For Thai readers, the message is clear: nurture offline activities—hobbies, community events, and time in nature—alongside responsible digital use. Families can set gentle “digital curfews,” teachers can emphasize experiential learning, and health professionals can screen for problematic use during routine checkups. While social media offers connectivity and information, it should not become the default refuge from boredom.
As one leading Thai digital addiction counselor notes, the goal is not to abandon technology but to become aware of our motivations: are we reaching for our phones out of genuine interest or merely to fill silence? Reflecting on personal habits and exploring fulfilling offline pursuits can help many regain balance. If digital dependence feels overwhelming, seeking support from school counselors or health professionals is a constructive next step.
For guidance or support, Thai readers can contact the Depression Hotline at 1323, consult with Thailand’s Department of Mental Health, or speak with local school counselors about technology use concerns.
In-depth context and data come from recent national statistics, ministry surveys, and mental health experts, underscoring the need for practical, culturally attuned responses to digital life in Thailand.