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Fake‑Science Market Growing Faster Than Real Research, Study Warns — What Thailand Must Do

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A landmark study published in the Proceedings of the National Academy of Sciences warns that organised scientific fraud — from “paper mills” and brokers to hijacked journals and paid authorships — is expanding faster than legitimate scholarly output, posing a serious threat to the credibility of science worldwide and raising urgent questions for Thailand’s universities and research funders. The analysis finds networks of actors producing and laundering fraudulent papers at scale, with compromised subfields showing dramatically higher retraction rates and evidence that fake publications may be doubling at a pace that outstrips honest research growth ((PNAS study); (Northwestern news release); (New York Times summary)).

This matters in Thailand because scholarly publications are a core currency for academic promotion, grant awards and international reputation. If fake papers proliferate, Thai institutions risk wasted funding, damaged credibility in international collaborations, and erosion of public trust in science at a time when evidence-based policies — from public health to environmental management — are essential. The PNAS authors describe the actors behind the phenomenon as “large, resilient and growing rapidly,” and urge systemic reforms to policing, detection and incentives before the contamination becomes irreversible ((PNAS study); (Northwestern news release)).

The new research combines bibliometric analysis of multiple large databases with case studies and metadata to map how organised fraud works. The team examined datasets including Web of Science, Scopus, PubMed/MEDLINE and OpenAlex, and cross‑referenced retraction records, PubPeer comments and de‑indexed journal lists to reveal patterns. They documented business‑style paper mills that produce manuscripts for sale, brokers who arrange authorship and acceptance pathways, and tactics such as domain hijacking of dormant journals to mask fraudulent output. In compromised subfields the study reports retraction rates around 4 percent versus about 0.1 percent in unaffected areas, and other reporting has said fraudulent output may be doubling every 18 months — a growth rate outpacing legitimate research ((PNAS study); (Phys.org); (New York Times)).

Experts leading the study describe a complicated ecosystem. “These networks are essentially criminal organisations, acting together to fake the process of science,” says the senior author, an expert in complex social systems at a major US university, warning that millions of dollars are involved and that fraud extends beyond one‑off cheats to industrialised operations ((Phys.org)). The lead authors emphasise that the problem reaches beyond fabricated results to include the commercial sale of authorship slots, citation laundering, sham peer review and the deliberate insertion of bogus studies into the literature to launder reputations ((PNAS study)).

Several mechanisms let fraudsters evade detection. Paper mills vary in their business models — some sell whole manuscripts, others provide ghostwriting, falsified images, or placement services to get papers into vulnerable journals. Brokers link clients to writers and sympathetic editors; in some cases, abandoned journal titles or lapsed domains are repurposed and flooded with irrelevant articles to create an impression of legitimacy. The study’s authors note collusion networks where groups publish across many journals; when discovered, the pattern of mass retractions reveals the organised nature of operations ((PNAS study); (Wired summary)).

The problem is not evenly distributed. The PNAS analysis and related reporting show that specific subfields — often in fast‑moving biomedical and materials research areas where publication pressure is intense — are most heavily targeted. That concentration increases the risk of contaminating entire research threads and, crucially, the clinical or technological pathways that depend on reliable results. The authors caution that once fake studies enter the pool of citable literature they can mislead meta‑analyses, clinical guidelines and even the training data for AI tools, amplifying harm over time ((PNAS study); (LA Times)).

For Thailand, the immediate implications are practical and reputational. Thai universities have rapidly increased publication output over the last two decades to climb international rankings, and several regional investigations have exposed cases of paid authorship and predatory publications affecting academics in Southeast Asia. Recent reporting and watchdog coverage highlight incidents in the region where faculty faced consequences for apparent paper‑mill purchases, and Thai researchers have not been immune to these trends ((Retraction Watch — Thailand); (regional report)). That history suggests Thai institutions should treat the PNAS findings as both a warning and an opportunity to strengthen local safeguards.

Cultural and institutional factors in Thailand create both risks and levers for prevention. The country’s family‑oriented, hierarchical academic culture and strong respect for seniority can make whistleblowing difficult, especially when fraudulent papers benefit powerful figures or those who mentor many students. At the same time, Thai values around community welfare and respect for expertise can be mobilised to defend academic integrity: framing whistleblowing and reform as necessary to protect students, public health and the nation’s reputation aligns with widely held cultural priorities. Policies that protect junior researchers and ensure complaints are handled by independent bodies could reduce fear of reprisal and break the norm of silence.

Policy responses recommended by the PNAS authors and echoed by global editors, funders and watchdogs are directly applicable to Thailand. First, institutions must stop evaluating researchers primarily by raw publication counts and instead prioritise research quality, reproducibility, and public impact. Performance metrics linked to number of papers or impact factor create incentives that paper mills exploit; shifting evaluation to narrative impact statements, open data, and reproducible methods will reduce demand for quick, paid publications ((PNAS study); (EASE commentary)).

Second, greater technical screening is needed. Journals and universities should deploy routine image‑forensics, plagiarism detection tuned to scientific data, and algorithmic flagging for suspicious metadata patterns such as unrealistic acceptance timelines or reused images across unrelated papers. National research funders and university libraries can pool resources to provide these tools for smaller Thai journals and departments that lack in‑house capacity ((PNAS study); (CEN/ACS summary)).

Third, transparency and cross‑border cooperation are essential. The PNAS team benefited from open databases such as Retraction Watch, PubPeer and OpenAlex; Thailand’s research bodies should proactively share de‑identified reports of suspected misconduct with publishers and international registries. Strengthening ORCID use, enforcing authorship contribution statements, and requiring data and code availability for funded projects would raise the cost of selling sham papers. Thai journals should adopt transparent editorial policies, require independent peer review, and be alert to domain‑hijacking tactics documented by the PNAS authors ((PNAS study)).

Fourth, the study warns that generative AI could turbocharge fraud by automating text, image synthesis and the generation of fabricated methods and references. Thai institutions must invest in training for editors, reviewers and research integrity officers to recognise AI‑driven artefacts, and develop guidelines for acceptable AI use in research workflows. Without such measures, the problem could accelerate as bad actors use AI to scale outputs and evade detection ((Phys.org)).

Thailand can also build on specific strengths. The Ministry of Higher Education, Science, Research and Innovation (MHESI) and national research funding bodies could establish a central Research Integrity Unit with investigative independence from universities. Such a unit could standardise sanctions, maintain an anonymised national registry of confirmed paper‑mill‑related retractions, and coordinate with publishers. Investing in research ethics training at the graduate level and embedding integrity audits into institutional accreditation would normalise good practices from early career stages.

There are trade‑offs and sensitivities to manage. Publicly airing the problem risks undermining trust in science, a concern acknowledged by the PNAS authors who stress that exposing fraud is a way of defending the enterprise rather than attacking it ((Phys.org)). In Thailand, reform efforts should therefore be communicated as efforts to protect patients, students and national reputation, not as punitive crusades. Mechanisms that respect cultural norms — for example, using independent third‑party panels rather than internal hierarchical reviews — can make reporting easier while preserving dignity and due process.

What could happen next if no action is taken? The study’s worst‑case scenario is that fraudulent literature will continue to grow and pollute reliable knowledge pools, misdirecting funding, skewing clinical practice and training biased AI systems on false premises. For Thailand, the consequences could include international partners losing confidence in Thai research, fewer collaborative grants, and misinformed policies based on unreliable science. Conversely, strong early action could position Thailand as a regional leader in research integrity, improving the quality and impact of Thai science and protecting public welfare.

Practical recommendations tailored for Thai policymakers, universities and researchers: (1) revise promotion and grant criteria to de‑emphasise quantity of publications and value reproducibility, data sharing and societal impact; (2) mandate ORCID and signed authorship contribution statements for all institutional submissions; (3) provide shared access to image‑forensics and AI‑detection tools for small journals; (4) create an independent national Research Integrity Unit under MHESI with whistleblower protections and an anonymised registry of confirmed paper‑mill cases; (5) incorporate research‑ethics and publication‑integrity training into graduate curricula; and (6) coordinate with international registries and publishers to de‑index hijacked or compromised journals quickly ((PNAS study); (Retraction Watch)).

The PNAS study is a wake‑up call for the global research community and for Thailand’s academic ecosystem in particular. Protecting the integrity of science demands technical tools, policy shifts and cultural changes that make it easier to do honest work and harder to profit from deception. For Thai researchers and institutions — guided by values of community benefit and respect for expertise — confronting organised fraud now can safeguard public trust, direct scarce funds to real discovery, and ensure Thai science contributes reliably to national and global needs.

Sources: the PNAS research article “The entities enabling scientific fraud at scale are large, resilient, and growing rapidly” ((PNAS)); Northwestern University coverage of the study ((Phys.org)); the WIRED feature summarising the problem ((WIRED)); New York Times reporting on growth rates ((NYT)); coverage in the Los Angeles Times and The Economist on the broader impact of paper mills ((LA Times); (The Economist)); Retraction Watch records and regional reporting on Southeast Asian cases ((Retraction Watch); (regional report)).

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Medical Disclaimer: This article is for informational purposes only and should not be considered medical advice. Always consult with qualified healthcare professionals before making decisions about your health.