The Hidden Power of Smell: How Scents Shape Memory, Mood, and Thai Life
A growing body of research shows that humans rely on smell far more than many assume. In Thailand, everyday aromas—from jasmine rice to temple incense—play a meaningful role in experiences, learning, and well-being.
Smell is one of our oldest senses. Scent detection emerged long before vision or hearing. Humans have hundreds of odorant receptors that detect a wide range of molecules, enabling rich aroma experiences. When you inhale a fragrance, millions of receptors fire in distinct patterns, creating meaningful perceptions in the brain.
