#50PlusConsumers

A wave of change is reshaping Asia’s demographics and economies, propelled by an often-overlooked force: women aged 50 and above. Across China, Japan, South Korea, and increasingly in Thailand, these mature female consumers are growing into influential tastemakers, dynamic drivers of the burgeoning “silver economy,” and central participants in new business, cultural, and societal trends. As Asia confronts declining birth rates and aging populations, research shows that the region’s 50+ female demographic is not only expanding rapidly but also transforming what it means to age — and to consume — in modern society (Jing Daily).