#ActiveCities

A new wave of science-backed thinking argues that scaring people about disease won’t get them off the sofa — but making movement feel fun just might. A recent commentary in New Scientist crystallised this pivot in approach, noting that fear of illness hasn’t motivated people to exercise, and proposing that it may be time to emphasise the enjoyable aspects of moving our bodies. The argument lands as fresh global data show physical inactivity is rising, with nearly one in three adults not meeting recommended activity levels in 2022, according to the World Health Organization (WHO) and partners in The Lancet Global Health. If trends continue, inactivity could climb to 35% by 2030, putting the world further off track from agreed targets to reduce inactivity and fuelling the burden of heart disease, diabetes, dementia and some cancers. As WHO’s chief put it, the numbers represent a “lost opportunity” to improve health that requires bolder action and innovative motivation — including making physical activity accessible, affordable and enjoyable. For Thailand, where office work is expanding and sedentary time is high even as many adults still meet movement guidelines, the evidence points toward a simple cultural truth: sanuk — doing things in a way that feels enjoyable — may be our most powerful lever to build lifelong active habits that stick (New Scientist; WHO news release; The Lancet Global Health study).