#Agritourism

Agriculture and tourism are merging in Maui County, where agri-tourism is now allowed as an accessory use in most agricultural districts. Moloka‘i remains an exception, reflecting respect for local values and farming traditions. This shift positions farms as destinations for learning about food, sustainable practice, and everyday rural life, offering a potential blueprint for Thailand’s rural diversification.

The policy signals that farms can be engines of tourism, not just production. Tasting rooms, guided farm tours, and farm-hosted events can boost revenue and raise awareness of agriculture’s role in communities. The Moloka‘i exception highlights a careful balance between development and preserving local culture.

Maui County has taken a significant legislative step to strengthen agricultural tourism, now permitting “ag-tourism” as an accessory use in its agricultural districts, with the notable exception of Molokaʻi, according to a recent report by Maui Now. The change reflects broader trends in rural economies worldwide and offers valuable perspectives for Thailand as the Kingdom seeks to diversify tourist experiences and uplift rural incomes.

The move by Maui’s county council is a response to the growing recognition that farms can be much more than just places of production; they are also destinations where travelers can learn about local cuisine, sustainable agriculture, and traditional lifestyles. This shift, known as agricultural tourism or agri-tourism, is significant for rural regions’ sustainability, combining income generation for farmers with cultural exchange and environmental education. In Maui’s case, the expansion does not extend to Molokaʻi, reflecting local community sentiment and unique agricultural traditions on this less-developed Hawaiian island.