#AIAdoption

Microsoft is intensifying its internal push for artificial intelligence adoption, informing staff that “using AI is no longer optional,” according to a recent internal memo obtained by Business Insider. In a move that underscores the software giant’s commitment to embedding AI into daily workflows, managers have been instructed to evaluate employees partly on their use of AI tools such as GitHub Copilot. The company is also considering making this a formal metric in performance reviews for the upcoming fiscal year, signaling a radical shift in workplace expectations within the tech industry and repercussions for global work culture—including in Thailand’s rapidly digitising tech and knowledge sectors.