#Alcohol-Free Drinks

As Thai readers become progressively more health-conscious, global insights like those from the latest Instacart data provide valuable perspectives on dietary shifts that could resonate here at home. According to a comprehensive analysis conducted by Instacart—a major online grocery delivery platform—there has been a significant shift in American consumers’ grocery purchasing habits towards healthier options. From 2023 to 2024, searches for “high protein” foods increased by 39%, while those for “high fiber” experienced an even larger surge at 159%. This trend suggests a rising interest in nutrition-dense diets that could also influence Thailand’s urban populations who are increasingly engaging with global health trends.

Recent insights from an Instacart report highlight a significant shift in dietary preferences among health-conscious consumers, particularly in the United States. The findings reveal a burgeoning trend toward high-protein foods and alcohol-free drinks, marking a pivotal change in how people approach nutrition. This development resonates with global health trends and carries potential implications for the Thai market, where health awareness is similarly on the rise.

Instacart’s data, drawn from customer searches and purchases between 2023 and 2024, demonstrates a dynamic change in consumer behavior. Searches for “high protein” surged by 39%, paralleled by a remarkable 159% increase in queries for “high fiber” products. Additionally, there was a 9% increase in purchases of lower-sugar foods and an 8% uptick in low-carb options since 2021. These figures underscore a collective shift towards healthier eating habits, with a focus on nutrient-rich food choices.