#Alcoholfree

A global look at grocery habits shows a clear shift toward healthier choices, with potential implications for Thailand’s health and lifestyle scene. A major online grocery platform analyzed purchasing patterns from 2023 to 2024 and found a notable rise in interest in nutrition-dense foods. Searches and orders for high-protein items rose significantly, while high-fiber options surged even more, signaling a growing focus on balanced diets among urban consumers.

The same dataset highlights a surge in non-alcoholic beverages, with non-alcoholic cocktails seeing a substantial jump in orders between 2023 and 2024. In Thai culture, where mindful drinking aligns with health and certain Buddhist practices, these items are gaining attention as healthier, social alternatives. This shift reflects a broader movement toward wellness and mindful consumption, with data from leading health and consumer research institutions underscoring the trend.

A global wellness shift toward nutrient-dense foods and alcohol-free beverages is shaping consumer choices, offering lessons for Thailand’s growing health market. An analysis of consumer data indicates a sustained move toward foods that support energy, metabolism, and vitality.

Data collected from shopping platforms show notable increases in searches for nutrient-dense options. The term “high protein” surged, while “high fiber” inquiries rose markedly. Purchases of lower-sugar products climbed, and interest in low-carbohydrate options also grew. These patterns point to an enduring trend toward healthier, more intentional eating.