#AlcoholMarketing

A new wave of research and social commentary is upending long-held assumptions that drinking alcohol is a shortcut to popularity, confidence, or being “cool.” As reflected in a recent reflection piece from Psychology Today titled “I Thought Drinking Made Me Cool. I Was Wrong” (published July 2025), growing numbers of young people, health professionals, and marketing analysts are scrutinizing the links between alcohol, peer pressure, and self-image. As Thai society continues to grapple with its own evolving drinking culture, these insights hold timely lessons for youth, educators, and policymakers alike.