#Altruism

In recent psychological discourse, the term “communal narcissism” has been gaining attention as researchers and mental health experts delve into understanding this intricate personality trait. Unlike the conventional narcissist associated with grandiosity and blatant self-promotion, communal narcissists cloak their self-serving motives behind a facade of altruism and community service. This emerging subtype of narcissism carries significant implications for how individuals engage with societal roles and humanitarian efforts, prompting a re-evaluation of seemingly benevolent behaviors.

A newer thread in psychology examines “communal narcissism,” where people appear deeply involved in community work yet chase recognition. Unlike the classic image of a grandiose ego, communal narcissists mask self-interest with acts of service, challenging assumptions about benevolence in public life.

In this concept, individuals invest effort in charity and civic projects, but their primary aim is admiration and status. While they may seem like ideal community pillars, experts note that the motivation is the attention they receive for being helpful rather than a steadfast commitment to the cause. Thai observers may recognize similar patterns where visible volunteering is court for public praise rather than sustained impact.

A new form of self-importance is gaining attention: communal narcissism. Unlike the flashy, self-centered stereotype, communal narcissists project themselves as champions of the community and benevolence. Yet experts say their motivation is to attract praise and status, not true concern for others.

Researchers identify communal narcissism with a person who presents themselves as the community’s backbone. The aim is to gain validation and esteem from others. As a leading psychology professor explains, this type of narcissism wears a mask of moral virtue, turning acts of kindness into a vehicle for personal prestige.

In an era where altruism and humanitarian efforts are celebrated, it might be surprising to discover a type of narcissism that thrives under the guise of good deeds. Recently, the concept of ‘communal narcissism’ has gained attention for its unique characteristics. Unlike the stereotypical narcissist who is overtly arrogant and self-centered, communal narcissists often appear deeply invested in community and charity. However, their underlying motivation is attention rather than genuine concern for others, a trait confirmed by experts in psychology and behavior.