#Artificialsweeteners

A ubiquitous sugar substitute found in Thai supermarkets, bakeries, bubble tea shops, and increasingly in “health” products, erythritol, has emerged as a fresh concern for heart health. Recent scientific studies—including a major investigation led by the University of Colorado Boulder—reveal that consuming even a typical serving of erythritol may rapidly trigger changes in blood vessels and platelets that set the stage for heart attack and stroke. With sugar-free and “keto” diets growing in popularity across Thailand, these findings carry weighty implications for millions of Thai consumers who have long considered erythritol as a harmless alternative to sugar.

A familiar sugar substitute found across Thai supermarkets, bakeries, and bubble tea shops is drawing renewed scrutiny. Erythritol, popular in sugar-free and “health” products, may trigger immediate changes in blood vessels and platelets that increase the risk of heart attack and stroke. With many Thais turning to sugar-free and keto options, these findings carry significant implications for millions who view erythritol as harmless.

Erythritol is a sugar alcohol produced by fermenting corn or wheat starch. It is marketed as a natural, low-calorie option suitable for people with diabetes or those following low-carb regimens. Regulators in the United States and Southeast Asia have approved its use, helping it become widespread in beverages, snacks, toothpaste, and personal care items. Unlike some sugar alcohols, it typically causes little digestive upset, which adds to its popularity.

A wave of recent research is renewing the debate over whether diet soda can beat water for some people seeking to lose weight. While some studies report greater weight loss with artificially sweetened beverages in structured programs, experts urge caution and emphasize broader dietary patterns. The discussion matters for Thailand, where rising obesity and metabolic disease pose public health challenges.

The question is not just a social media talking point. For millions of Thais, the choice between diet drinks and plain water intersects with rising obesity, diabetes, and heart disease. Public health officials in Thailand have already introduced sugar taxes and promoted low-calorie options, underscoring the need for clear consumer guidance in a market saturated with both regular and diet beverages.

A series of recent studies has reignited the debate over whether drinking diet soda could be more effective than water in helping some people shed extra kilos, with researchers and nutritionists weighing in on the controversial claim. The renewed interest comes after social media buzz and resurfaced research suggesting that people drinking artificially sweetened beverages daily—rather than water—lost significantly more weight over the course of a year. The findings, however, have sparked both optimism and concern among health experts, with implications that extend to Thailand’s growing public health challenges associated with obesity and metabolic disease.

A new study presented at the 2025 American Physiology Summit has reignited concerns over the safety of artificial sweeteners—specifically erythritol, a popular sugar substitute found in countless sugar-free and “diet” products worldwide. Researchers report that erythritol may trigger cellular changes that heighten the risk of stroke and heart attack—an alarming development for consumers and health officials alike as the use of sugar substitutes remains widespread, including in Thailand’s urban and health-conscious communities.

A new study presented at the 2025 American Physiology Summit raises fresh questions about the safety of erythritol, a popular artificial sweetener found in many sugar-free and “diet” products. Researchers report that erythritol may trigger cellular changes that increase the risk of stroke and heart attack, a finding that matters to Thai readers amid widespread use of sugar substitutes in beverages, snacks, and personal care products.

In Thailand, awareness of sugar’s link to obesity and diabetes has driven demand for sugar-free options. Erythritol has been promoted for its low calorie count and minimal impact on blood sugar, making it a common choice for people managing diabetes or reducing sugar intake. The latest findings challenge the assumption that erythritol is risk-free, highlighting the public health relevance for Thai consumers and health authorities alike.

As diet sodas, low-calorie snacks, and “sugar-free” treats line supermarket shelves across Thailand, consumers are turning in increasing numbers to artificial sweeteners in hopes of enjoying sweet flavors without the adverse health effects of sugar. However, a growing wave of scientific research is challenging the widespread belief that artificial sweeteners are a healthier choice, suggesting instead that these calorie-free sugar substitutes may bring their own health risks — including increased appetite, fat accumulation, and potentially heightened risk of obesity and type 2 diabetes, according to a recent exposé published by The Independent and corroborated by the latest global studies (The Independent).

As Thailand embraces diet sodas, low-calorie snacks, and sugar-free treats, many shoppers look for healthier ways to enjoy sweetness. New science, however, is challenging the assumption that artificial sweeteners are harmless or reliably beneficial. Emerging research suggests these substitutes may carry their own health risks, such as influencing appetite, fat storage, and metabolic health. A recent international examination highlights these concerns and is echoed by ongoing studies around the world.