#ArtisanBakeries

A new wave of “bakery tourism” is sweeping across the world as travelers transform flaky pastries and artisan breads into sought-after cultural experiences. This movement isn’t fueled by Michelin stars, but by the lure of the perfect croissant. According to recent reporting by the BBC, bakery enthusiasts—or “pastry pilgrims”—now travel long distances, both locally and internationally, to sample artisanal baked goods, share the experience online, and support local bakeries. The trend’s surging popularity raises intriguing questions for Thailand, where café and bakery culture is blossoming and social media is reshaping how Thais think about travel and food.