#AttentionSpan

A growing addiction to short-form online videos is literally changing the way our brains work, according to new research published in the journal NeuroImage and highlighted in a recent Forbes analysis. As bite-sized, attention-grabbing content becomes the norm across platforms such as TikTok, Instagram Reels, and YouTube Shorts, psychologists and neuroscientists warn that the trend has significant implications for cognitive health—particularly among Thai youth and young adults who are some of the most avid users of these platforms in Southeast Asia.

More and more people are struggling with a shrinking attention span, often lamenting an inability to focus for even a few uninterrupted minutes. This concern is not just anecdotal, but backed by research showing that our ability to concentrate has declined sharply in the digital age. As society wrestles with the implications—especially for countries like Thailand, where digital consumption is booming—new evidence suggests that both the causes and remedies may be more nuanced than we realize.