#BalancedNutrition

Groundbreaking nutritional research challenges the protein supplement industry’s marketing claims by revealing that excessive protein consumption poses serious health risks for Thai consumers, while protein deficiency remains surprisingly rare among well-fed populations throughout Southeast Asia. Leading physiological scientists from the United Kingdom present compelling evidence that the current high-protein trend flooding Thai supermarkets and fitness centers may be creating more health problems than it solves, particularly as urban Thais abandon traditional balanced diets in favor of Western-style protein-heavy regimens that strain kidneys, disrupt digestion, and ignore crucial nutritional balance principles.