#Balancednutrition

Groundbreaking nutritional research challenges the protein supplement industry’s marketing claims by revealing that excessive protein consumption poses serious health risks for Thai consumers, while protein deficiency remains surprisingly rare among well-fed populations throughout Southeast Asia. Leading physiological scientists from the United Kingdom present compelling evidence that the current high-protein trend flooding Thai supermarkets and fitness centers may be creating more health problems than it solves, particularly as urban Thais abandon traditional balanced diets in favor of Western-style protein-heavy regimens that strain kidneys, disrupt digestion, and ignore crucial nutritional balance principles.

A growing wave of protein-focused marketing is drawing concern from researchers about its health impact on Thai consumers. New evidence from leading physiology experts in the United Kingdom suggests that excessive protein intake may pose real risks, while deficiency is less common in well-fed Southeast Asian populations. The findings come as urban Thai lifestyles lean toward Western-style, protein-heavy regimens that could strain kidneys, disrupt digestion, and overlook balanced nutrition.

Protein is essential beyond muscle building. It supports tissue repair, immune function, and the structure of bones, skin, hair, and nails. Yet Thailand’s vibrant market for protein bars, fortified cereals, powders, and functional foods has transformed this macronutrient into a marketing tool that may promote overconsumption if guidance is lacking. Consumers need clear, science-backed information to navigate this trend.