Seoul’s beauty tourism boom: lessons for Thai patients and policy
A new global trend is reshaping how people travel for health and appearance: the rise of beauty tourism in Seoul, where high-tech skin treatments and cosmetic procedures are a buzzing mix of science, social media, and luxury. In a recent wave of patient stories, Americans have been chasing faster access to cutting-edge therapies at markedly lower prices, sometimes treating a week in Seoul like a social-media-fueled “glow-up” itinerary. The market is booming: Korea’s medical tourism sector chalked up around two billion dollars in 2024 and is forecast to reach roughly three billion dollars by the early 2030s. For Thai readers, this isn’t just a distant curiosity about a faraway beauty capital; it signals a broader shift in how medical services travel across borders, how clinics compete on speed and innovation, and how patients weigh risk, cost, and post-treatment care in a highly connected world.