#BeautyTrends

Thai consumers have been swept up in the growing craze for collagen supplements, drawn by alluring promises of firmer skin, thicker hair, and pain-free joints. But with social media influencers, celebrities, and supplement brands all fueling the trend, how much of the hype is actually backed by solid scientific evidence? Recent international research and expert commentary provide a clearer picture of what collagen supplements can—and can’t—do for your health, with important implications for Thai readers considering adding collagen to their daily routines.