#Behaviorchange

A recent study has shed light on why some people seem locked into a pattern of making poor choices, suggesting that our biology and psychology may hardwire certain individuals for repeated mistakes. Conducted by a team at UNSW Sydney, the research invites a fresh and sometimes uncomfortable perspective: for some, the cycle of bad decision-making is less a matter of willpower and more a persistent, personality-like trait. The findings hold significant implications not only for understanding addiction and risk behaviors but also for how Thai society navigates education, workplace dynamics, and social interventions.

Revolutionary psychological research from UNSW Sydney challenges fundamental assumptions about personal responsibility and decision-making competence, revealing that some individuals may be biologically predisposed to repeat harmful choices despite understanding their negative consequences. The groundbreaking study demonstrates that chronic poor decision-making represents a stable personality trait rather than random errors or temporary lapses in judgment, fundamentally altering how Thai society might approach education, workplace management, addiction treatment, and social intervention strategies. These findings carry profound implications for Thailand’s cultural emphasis on learning from experience, personal accountability, and the concept of “kreng jai” that influences social dynamics throughout the kingdom.

A groundbreaking study from UNSW Sydney reframes how Thai readers understand repeated harmful choices. The research shows that chronic poor decision-making can be a stable personality trait tied to neurological patterns, not merely personal failure. This insight has wide implications for education, workplaces, healthcare, and social programs in Thailand, inviting a shift from blame to targeted support.

In Thai culture, where learning from experience and maintaining social harmony are highly valued, these findings offer a timely perspective. They encourage educators, employers, and families to address decision-making patterns with empathy and structured interventions rather than punishment. By acknowledging cognitive differences, Thailand can better support individuals at risk of persistent risky behaviors.

Why do some people continue making harmful choices, even when they’re fully aware of the negative consequences? A groundbreaking international study led by researchers at UNSW Sydney has shed light on this perplexing question, uncovering distinct behavioral types that dictate how individuals respond to negative outcomes. The findings, published in Communications Psychology and summarized by MedicalXpress on July 21, 2025, suggest that for a significant group, the inability to break bad habits stems not from lack of motivation, but from a subtle failure to connect action and consequence—even after being shown exactly where they’re going wrong (MedicalXpress).

A new international study from UNSW Sydney sheds light on why some individuals keep making harmful choices even when they know better. Researchers identify three behavioral profiles that shape responses to negative outcomes. The findings, published in Communications Psychology and summarized by MedicalXpress, show that for many people the gap lies in linking actions to consequences rather than a lack of motivation.

In Thailand, these insights are crucial for public health messaging. Campaigns that rely on information alone often fail to change behavior, whether addressing gambling, addiction, or chronic disease prevention. The study suggests that strategies must go beyond information to reach people who struggle to connect choices with outcomes.

A new wave of research shows that soft, supportive, evidence-based communication can improve people’s commitment to change more effectively than harsh pressure. For Thai leaders, parents, and educators, these insights offer a practical path to healthier homes, classrooms, and workplaces.

The core lesson is simple: pushing people with lectures, rewards, or threats can dampen motivation. This “motivation myth” resonates across cultures, including Thailand, where authority figures often favor forceful tactics. Scientists increasingly endorse a more respectful approach.

A wave of new research is upending common beliefs about motivation, revealing that pushing people harder with advice and pressure often backfires—while a gentler, evidence-based approach can dramatically improve follow-through. Published recently in Psychology Today by licensed clinical social worker and applied psychologists from universities in the US and UK, these findings challenge longstanding norms in Thai homes, schools, and workplaces, offering a fresh approach for Thai leaders, parents, and educators striving to inspire lasting personal and group change (Psychology Today).

Can a single tweak in your daily routine turn a bad habit into a good one? Recent neuroscience research says yes, revealing that rewriting the routines governing our behavior is both more attainable and more scientific than many believe. As Thais increasingly wrestle with everyday challenges—whether it’s adopting healthier lifestyles or striving for better mental wellbeing—these insights offer new hope for sustainable change.

The significance of habit change lies at the heart of modern life in Thailand, where non-communicable diseases like diabetes and hypertension are on the rise, often driven by persistent unhealthy behaviors. For students, office workers, and retirees alike, daily routines, from diet and exercise to smartphone use, have become an invisible force shaping health, happiness, and productivity. Understanding how to effectively break unwanted habits and encode new, desirable ones is both a personal and national priority.

A single tweak to daily routines can transform a bad habit into a healthier one, new neuroscience findings suggest. For Thais juggling healthier living and mental wellbeing, this research offers practical, doable steps to lasting change.

Habit change matters in Thailand as non-communicable diseases like diabetes and hypertension rise. For students, workers, and retirees, daily routines—from diet and exercise to screen time—shape health, happiness, and productivity. Understanding how to replace unwanted habits with constructive ones becomes both personal and national priorities.

How many times have you ended your day wondering why accomplishing your personal goals—staying healthy, spending quality time with family, advancing at work—felt like a losing battle against time and old habits? According to the latest neuroscience research shared by a leading professor at the University of Pennsylvania’s Communication Neuroscience Lab, the answer may be less about willpower and more about how our brains calculate the value of every daily choice we make. Her insights, summarized in a new book and recently featured by the Next Big Idea Club, are reshaping how experts and the public alike understand decision-making and personal growth (nextbigideaclub.com).

Many of us end the day wondering why our goals—staying healthy, spending time with family, advancing at work—feel slipping away. New insights from a leading Philadelphia neuroscience lab suggest the answer lies less in willpower and more in how the brain values each daily decision. The research, summarized in a recent book and highlighted by the Next Big Idea Club, reframes personal growth through how our brain’s value system judges options.

A decade after its introduction, the EAST framework—representing Easy, Attractive, Social, and Timely—remains a powerful guide for anyone seeking to encourage positive behavior change, from individuals to organizations and governments. First developed by leading behavioral scientists to synthesize a vast body of research on human behavior, EAST has maintained its relevance according to recent reports and continues to shape contemporary strategies for driving change in health, education, and beyond. As the world and Thailand face complex challenges that often hinge on helping people change daily decisions and routines, understanding EAST’s principles is more critical than ever.

A decade after its launch, the EAST framework—Easy, Attractive, Social, and Timely—still guides efforts to change habits across individuals, organizations, and governments. Developed by leading behavioral scientists to summarize decades of research, EAST remains relevant for health, education, and beyond. As Thailand faces complex challenges that hinge on daily decisions, understanding EAST’s principles is especially important.

The anniversary underscores EAST’s ability to translate science into practical actions. In a moment when policymakers and public health advocates must influence behavior—from pandemic response to environmental action and schooling improvements—simple, evidence-based approaches are invaluable. For Thai readers, the framework offers timely guidance as authorities tackle non-communicable diseases, air quality, and educational outcomes that depend on widespread adoption of healthier or more effective routines.

A new study shows that pairing short mindfulness practice with step tracking can significantly increase the desire to exercise, offering fresh hope for millions seeking to stay active. Conducted by the Centre for Motivation and Behaviour Change at the University of Bath, the research found that even brief daily mindfulness delivered through a free mobile app helped participants not only move more but also sustain motivation for long-term health gains. The findings appeared in Mental Health and Physical Activity on April 8, 2025, prompting experts to rethink how technology and psychology can work together to address global inactivity.

A new study reveals that pairing mindfulness practice with step tracking can significantly increase the desire to exercise—potentially offering a breakthrough for millions struggling to stay active. This research, conducted by the Centre for Motivation and Behaviour Change at the University of Bath, found that even short bursts of daily mindfulness delivered through a free mobile app helped participants build not only physical activity, but also lasting motivation, which is considered critical for long-term health transformation. The findings were published in the journal Mental Health and Physical Activity on April 8, 2025, and are prompting experts to reimagine how technology and psychology can work together to tackle global inactivity.

New research debunks the popular belief that new habits form in 21 days. In reality, a behavior often becomes automatic after about two months, with some habits taking nearly a year. This matters for Thais aiming to eat healthier, exercise regularly, learn a language, or practice daily routines.

The idea of 21 days comes from a 1960 book by a plastic surgeon observing his patients. Over time, that anecdote was misread as science. Since then, multiple studies have clarified the timeline. A landmark study from University College London tracked 96 people over 12 weeks and found habit formation varied from 18 to 254 days, with an average around 66 days. Complexity and consistency mattered most to the outcome.

Emerging scientific research has shattered the widely-believed myth that forming a new habit takes just 21 days, revealing instead that it can require anywhere from two months to nearly a year for a behavior to become truly automatic. For Thais striving for change—whether adopting healthier lifestyles, cultivating language learning routines, or building positive daily practices—these findings offer both a reality check and a roadmap for lasting personal improvement.

The idea that new habits can be formed in just three weeks traces its roots to a 1960 book, “Psycho-Cybernetics,” written by plastic surgeon Maxwell Maltz. Maltz observed his patients adjusting to physical changes in about 21 days, but his anecdotal reflections were gradually misinterpreted over decades as scientific fact, mutating into an inspirational but flawed self-help mantra (James Clear; Scientific American). This “21-day” concept took off because it felt both achievable and motivating—even if it lacked solid scientific footing.

Despite widely agreed-upon benefits, working out still feels like a chore for many—even as research keeps confirming that regular physical activity is crucial for overall health. A recent article from CNET, “7 Ways to Sneak More Exercise into Your Daily Routine Without It Feeling Miserable,” breaks down the science and psychology behind building movement into everyday life, offering practical—and surprisingly enjoyable—ways to stay active with less resistance and no gym membership required (read more at CNET: https://www.cnet.com/health/fitness/7-ways-to-sneak-more-exercise-into-your-daily-routine-without-it-feeling-miserable/).

Regular exercise delivers clear health benefits, yet many still find workouts feel like a chore. A recent analysis highlights practical, science-supported ways to weave movement into daily life without heavy gym commitments. The core message: small, smart changes beat marathon sessions for long-term health.

As Thailand’s fitness culture expands—participation in clubs and mass events is expected to rise by about 25% in 2024—people seek accessible routines that fit busy lifestyles. In a country facing rising obesity and non-communicable diseases, a large majority of Thais express a desire to improve health and weight. Yet time, energy, and enjoyment remain common barriers to making movement a habit.

Thailand faces rising health challenges linked to inactivity, including obesity, diabetes, and heart disease. Yet many people struggle to start and sustain regular exercise. New evidence shows that forming a true habit requires more time, planning, and self-compassion than a simple three-week rule. Health experts advise patience and practical strategies to fit movement into busy Thai lives.

According to research summarized for Thai readers, habit formation varies with the action’s complexity and frequency. Simple tasks—like washing hands—can take roughly 18 days to feel automatic, but regular exercise, with its need for planning and motivation, may take six months or more to become ingrained. This longer timeline resonates with Bangkok residents juggling commutes, work, and family responsibilities, underscoring that determination (ความตั้งใจ) grows over months rather than weeks.

For decades, many Thais – like countless others around the world – have heard that committing to a new habit for just 21 days is the magic formula for making it last. But new research and expert analysis reveal it’s not that simple, especially when it comes to making exercise a regular part of life. Despite the popularity of the “21-day rule,” recent evidence and health professionals are clear: Regular physical activity takes much more time, strategic planning, and self-compassion to truly become second nature, especially amidst busy city living and the demands of Thai work and family life (Verywell Health).

New scientific findings are reshaping how we think about turning exercise into a daily routine. The old belief that habits form in 21 days is being challenged. Research shows that establishing a steady exercise pattern typically takes longer and is more nuanced. This matters for Thai readers seeking healthier lives amid rising sedentary behavior and non-communicable diseases.

For years, the 21-day rule dominated fitness advice, spreading through social media, self-help books, and Thai health influencers. Yet a recent review summarized by health writers indicates that exercising four times a week for at least six weeks is the practical minimum to embed an exercise habit. Sports medicine psychologist Dr. Matthew Sacco of a major U.S. medical center adds nuance: there is no one-size-fits-all timeline. Simple, short habits are easier to form, but for complex routines like regular exercise, it may take six months or more to become well established.

New scientific insights are reshaping what we know about turning exercise into a daily routine, debunking long-held beliefs that it only takes 21 days to form a habit. Recent research shows that establishing regular exercise patterns typically takes longer—and the journey is more complex—than popular wisdom suggests. This news is particularly relevant for Thais eager to improve health outcomes amidst alarming trends in sedentary lifestyles and rising rates of non-communicable diseases.

A new AI-driven study sheds light on why some people stick to exercise while others abandon routines. Using data from nearly 12,000 individuals, researchers found three strong predictors of meeting weekly activity guidelines: daily sedentary time, gender, and educational attainment. The results suggest tailored health advice and smarter public campaigns could help people stay active, including in Thailand.

Thailand faces rising health risks from obesity, heart disease, and diabetes. Urban life and demanding work schedules can limit time for movement, while long commutes and crowded cities encourage sedentary habits. Thailand’s Health Promotion Foundation reports that only about 40% of Thais exercise regularly, underscoring the need for effective, culturally relevant strategies. The study’s insights offer a practical framework for policymakers and health professionals working toward healthier communities.