#Brainstorming

Artificial intelligence tools such as ChatGPT are renowned for their ability to generate a rapid torrent of original ideas—but new research suggests these machine-generated responses may be quietly steering humans toward conformity, raising important questions for educators, businesses, and policymakers in Thailand and around the world. Recent findings reported by multiple outlets, including a widely cited summary on Axios, reveal that while AI can help people brainstorm ideas faster and at greater volume, those ideas tend to be far too similar, limiting the diversity of creative thought.

New research suggests that AI brainstorming tools like ChatGPT may speed idea generation but could also steer humans toward similar, repetitive thinking. The finding poses significant questions for educators, businesses, and policymakers in Thailand as generative AI becomes more embedded in classrooms and workplaces.

In Thailand, schools, universities, and creative industries are increasingly integrating AI to accelerate project proposals, essays, campaigns, and social initiatives. With creativity described as a key 21st-century skill in the national education plan, concerns grow that AI may dampen original thought rather than unleash it.