#Casinodesign

A new study reveals that casinos may use blue-heavy lighting to influence how long guests stay, how quickly they gamble, and the decisions they make. The findings highlight the psychology behind modern casino design and raise questions about ethics and consumer protection as Thailand examines the potential for legal gaming and integrated resorts.

Casinos are engineered environments. Every detail, from floor patterns to ambient music, is chosen to keep guests engaged and spending. The study focuses on short-wavelength blue-enriched lighting as a tool that can keep patrons awake, alert, and more willing to take risks for longer periods. Researchers say blue light can temporarily boost cognition and suppress fatigue, nudging players toward extended play and higher losses—benefiting the house.

A recent study has revealed that many casinos are strategically using blue-heavy lighting schemes to manipulate the behavior and decision-making processes of gamblers, raising fresh questions about the ethics and psychology behind casino design. The research, showcasing the subtle but powerful ways that environmental factors can sway human actions, is particularly relevant to Thailand as it debates the future of legal gaming and examines international best practices amid regional gambling booms.