#Charisma

In the age of “rizz” and viral TED Talks, having charisma is often viewed as a shortcut to career success and popularity. But the latest research from psychologists and leadership experts reveals a surprising twist: while boosting your charisma can indeed help you make friends and climb the career ladder, too much charisma may actually become a liability, even for those born with the social “gift.” New insights from studies published in 2024 and 2025—including an influential feature in The Atlantic and key academic reviews—are rewriting our understanding of what charisma is, how it shapes happiness, and why there is such a thing as being too magnetic for your own good The Atlantic.