#Charisma

A newly published analysis is shaking up popular beliefs about charisma, revealing that while this seemingly magical quality can boost career success and social influence, having too much of it may actually become a liability—especially for leaders. The findings, outlined in a recent column in The Atlantic, draw on extensive psychological research to dispel myths about the nature of charisma and offer practical advice for Thais interested in cultivating personal magnetism without overdoing it (The Atlantic).

In the age of “rizz” and viral TED Talks, having charisma is often viewed as a shortcut to career success and popularity. But the latest research from psychologists and leadership experts reveals a surprising twist: while boosting your charisma can indeed help you make friends and climb the career ladder, too much charisma may actually become a liability, even for those born with the social “gift.” New insights from studies published in 2024 and 2025—including an influential feature in The Atlantic and key academic reviews—are rewriting our understanding of what charisma is, how it shapes happiness, and why there is such a thing as being too magnetic for your own good The Atlantic.