#ChulalongkornUniversity

As artificial intelligence reshapes work, learning, and everyday life, a notable segment in Thailand questions or limits its adoption. AI tools, from chat assistants to smart recommendations, are increasingly influential. Yet many Thai readers see value in preserving human creativity, mindful energy use, and genuine social connections. This perspective reflects broader concerns about automation’s impact on jobs and culture, and how technology fits Thailand’s unique society.

Global momentum around AI is clear. Generative AI now attracts billions of monthly interactions, signaling a rapid shift in how people access information and craft content. For Thailand, the reach of digital technology—from Bangkok’s smart-city ambitions to remote-commerce—means AI is familiar but carries distinctive implications for local livelihoods and daily life.

In an era where artificial intelligence (AI) tools like ChatGPT and their rivals are reshaping the workplace, education, and even leisure activities, a notable segment of individuals are actively choosing to resist – or at least question – this digital transformation. As AI becomes an invisible hand guiding everything from web searches to music recommendations, the reluctance to embrace it reflects deeper concerns about human creativity, environmental costs, and the fabric of genuine social connection BBC News.