#ClimateAdaptation

A dramatic shift in global travel patterns is reshaping the tourism industry as extreme heat and wildfires drive millions of travelers to seek cooler, quieter destinations during traditionally peak summer months. This “coolcation” movement represents more than a temporary trend—it signals a fundamental transformation in how climate change is altering tourist behavior and destination competitiveness worldwide, creating unprecedented opportunities for Thailand to diversify its tourism strategy while addressing climate adaptation challenges.

Tourists are choosing cooler and quieter trips this year. This trend has grown in response to extreme heat and wildfires in popular summer destinations. The shift changes global travel patterns and affects tourism-dependent economies. (CNBC) (CNBC article)

The rise of “coolcations” means people choose temperate climates. They book trips outside peak summer months. They prefer higher latitudes, mountains and lakes. Travel advisors report that climate fears drive many bookings. (CNBC; Virtuoso) (CNBC article) (Virtuoso press release)

Southeast Asia’s dynamic cities are at the forefront of the global push toward sustainability, but a new report by the Organisation for Economic Co-operation and Development (OECD) sheds light on daunting obstacles facing city governments as they work to build cleaner, more inclusive, and climate-resilient urban environments. As detailed in the OECD’s latest publication, “Financing Sustainable Cities in Southeast Asia” (OECD), Southeast Asia’s urban population is rising rapidly, placing unprecedented pressure on sanitation, housing, transportation, and climate adaptation measures—yet local authorities struggle to marshal the funding, expertise, and institutional backing needed to deliver ambitious green infrastructure.

Urban centers across Southeast Asia confront an unprecedented challenge as they struggle to finance the green infrastructure necessary for sustainable development and climate resilience. A comprehensive analysis by the Organisation for Economic Co-operation and Development reveals that while Southeast Asian cities lead ambitious sustainability initiatives, local governments lack the financial resources, institutional capacity, and policy frameworks needed to transform urban environments at the pace required by growing populations and climate threats. This funding crisis threatens to derail regional progress toward international commitments including the Paris Agreement and Agenda 2030 for Sustainable Development.

As Thailand and much of the world endure record-breaking temperatures, schools are intensifying efforts to shield student athletes from the dangerous effects of extreme heat—a challenge that has become a focal point in the start of new school terms and sports seasons. Recent research and policies reflect mounting concern over the health and safety of young athletes, particularly as climate change accelerates the incidence and intensity of heatwaves. The latest wave of research and new protocols adopted in 2025 underline an urgent reality: heat-related illnesses among student athletes are on the rise and demand robust preventive measures both internationally and within Thailand (local3news.com).

In a groundbreaking new study unveiled at the 2025 American Physiology Summit, researchers revealed that simply viewing a hot virtual environment via VR can help the body cool off more efficiently during exercise. This innovative approach holds promise for athletes, military personnel, and outdoor workers in Thailand and around the world, suggesting a new direction for safe and effective heat acclimation training without ever leaving the room (Newswise).

Against the backdrop of rising temperatures and increased heat-related illnesses in Thailand, the findings offer timely insights. Bangkok, notorious for its sweltering climate, regularly sees heat advisories, with 2023 setting a new national record for highest temperature at 45.4°C in Tak province (Bangkok Post). Outdoor laborers, soldiers, and endurance athletes face mounting risks as global temperatures climb. The prospect of adapting to heat safely, efficiently, and cost-effectively is increasingly vital for the country’s public health and occupational safety.