Unwrapping the Truth: How Healthy Is Dark Chocolate Really?
As Easter season draws crowds to chocolate aisles and Thai shoppers reach for imported indulgences, many wonder: is dark chocolate truly a healthier choice, or another sweet myth? The answer paints a nuanced portrait of Thailand’s growing appetite for cocoa—balancing pleasure, health, and tradition in a global context.
With the British Retail Consortium reporting some 80 million Easter eggs sold annually in the UK alone, questions about chocolate’s health effects surge each April. But the issue isn’t just seasonal—it’s increasingly relevant in Thailand, where chocolate consumption is rising and premium dark chocolate is taking center stage. According to Nichola Ludlam-Raine, a UK-based dietitian interviewed in The Times’ recent analysis, “Dark chocolate can be a nutritious addition to the diet in moderation. It contains polyphenols, especially flavanols, which have antioxidant and anti-inflammatory properties. These compounds have been linked to benefits such as improved blood flow, reduced blood pressure, and potentially improved heart heath” (original article, The Times, 2025-04-19).