#Coconutoil

The conventional wisdom that all high-fat foods are unhealthy is being challenged by nutritionists, as fresh research and expert guidance highlight the benefits of incorporating certain so-called “bad” fats—including whole eggs, full-fat dairy, butter, and coconut oil—into a balanced diet. These recommendations, based on recent dietitian insights, are changing the way Thai consumers should think about fat, flavor, and nutrition.

For decades, low-fat products dominated supermarket shelves in Thailand and worldwide, driven by public health campaigns and a lingering fear of cholesterol and heart disease. The 1980s and 1990s popularized low-fat snacks and skimmed dairy, often at the expense of taste and satiety. Today, however, scientists and dietitians agree that dietary fat is an essential macronutrient—it supports brain function, hormone production, and the absorption of vital fat-soluble vitamins (A, D, E, and K). As such, not all fats are to be feared; instead, consumers are encouraged to pay close attention to the type and amount of fat in their meals (EatingWell).

The reputation of coconut oil as a “healthy superfood” is under renewed scrutiny following warnings from international nutrition experts and a wave of new research suggesting that its widely advertised health benefits may be seriously overstated. This development has significant implications for Thailand, one of the world’s top coconut producers and a nation where coconut oil is embedded in culinary and cultural traditions.

For years, coconut oil has enjoyed a revival among global health-conscious communities and foodies, touted as a miracle ingredient—said to promote weight loss, boost brain function, and improve heart health. From Bangkok’s vegan cafes to the wellness aisles of convenience stores nationwide, coconut oil is marketed as a clean, natural, and nutritious alternative to other fats. Yet, according to recent expert analysis and research covered by Fortune, these glowing endorsements are not aligned with the current scientific consensus on dietary fats and cardiovascular health. Nutrition scientists cited in the article urge consumers not to “fall for the lie” that coconut oil is a healthy superfood, pointing squarely to its extremely high saturated fat content—around 90%—which is one of the highest among cooking oils and rivals that of butter and animal lard (Fortune).