#Cognition

A new study finds the human imagination can reliably simulate the path of a single invisible moving object but struggles to keep track of two at the same time, a result that surprises researchers and has practical implications for teaching, safety and design in Thailand. The experiments, described in Nature Communications, used short animations of bouncing balls that vanished from view and asked participants to predict where and when those objects would hit; people performed well with one disappeared ball but fell to near chance with two, supporting a serial “one-at-a-time” model of mental simulation rather than a parallel one (Nature Communications PDF). The finding suggests that while our eyes and attention can monitor a handful of visible moving objects, the mind’s eye has a much narrower working capacity when it must continue motion after objects drop out of view (Harvard Gazette report).

Amid a flood of glowing advertisements promising sharper memory, laser focus, and protection against dementia, the latest research finds little to support most claims behind brain-boosting supplements — a market that remains largely unregulated in Thailand and around the world. As these products gain popularity among older adults and health-conscious Thais seeking an edge at work or in school, experts caution: many of the touted “cognitive enhancers” may offer more hype than hope, and some could carry hidden risks.

Thailand’s growing wellness market faces a critical examination as international research reveals that most brain-boosting supplements offer minimal cognitive benefits despite aggressive marketing claims promising enhanced memory, laser focus, and dementia prevention. This comprehensive scientific analysis provides Thai consumers with essential guidance for navigating the largely unregulated supplement industry while making informed decisions about cognitive health investments.

The global brain supplement phenomenon extends far beyond Thailand’s borders, with consumers worldwide encountering persuasive testimonials, “clinically tested” labels, and celebrity endorsements promising cognitive transformation. Products range from common vitamins and traditional herbal remedies like Ginkgo biloba and ginseng to exotic compounds such as lion’s mane mushroom and synthetic substances derived from jellyfish proteins. However, regulatory oversight remains limited across international markets, including Thailand’s Food and Drug Administration, which continues issuing warnings about misleading health claims and unregistered ingredients.

A groundbreaking review in neuroscience is challenging commonly held beliefs about how reading and listening shape what we learn, revealing that each medium activates the brain in unique ways and is not simply interchangeable. While today’s digital landscape overflows with audiobooks, podcasts, and voice-driven AI, new research highlights that reading in print or on screens still plays an irreplaceable role in effective learning—especially when grappling with complex material (The Conversation, 2025).

A wave of new scientific research is shining light on an unexpected daily habit that may powerfully enhance memory: fasting before bedtime. Recent animal and human studies reveal that deliberately abstaining from food in the hours leading up to sleep could help ‘supercharge’ the brain’s memory circuitry, making it more efficient at transforming today’s experiences into lasting knowledge. These findings, drawing global headlines, are now sparking conversations among Thai educators, students, and health professionals eager to explore how simple lifestyle tweaks might foster better cognitive performance (ZME Science; Neuroscience News).

A new study published in PLOS One reveals that whether we interpret someone’s tears as sincere or manipulative depends greatly on the situation—and who is shedding them. The research, involving thousands of participants across five countries, challenges the common assumption that crying is always seen as a mark of honesty. Instead, the perceived genuineness of tears hinges on nuanced contextual factors—findings that have significant implications for how Thais navigate emotional expression and social trust.

A new study has revealed that a brief daily mindfulness meditation routine can significantly sharpen attention in people of all ages—offering a promising, low-cost tool to boost cognitive health amid Thailand’s increasingly distracted society. The research, conducted by the USC Leonard Davis School of Gerontology and published in the journal eNeuro, found that just 10 to 15 minutes of guided meditation per day over a 30-day period improved participants’ ability to focus, tune out distractions, and react more quickly, regardless of whether they were young adults or senior citizens. These findings suggest mindfulness exercises, already popular for stress management, could become a practical strategy for enhancing brain function, especially as Thailand’s population ages Discover Magazine.

Neuroscientists have uncovered fresh insights into the brain’s remarkable ability to juggle several pieces of information at once, revealing that our minds selectively devote more resources to items deemed important. The latest research, published in Science Advances on July 8, 2025, demonstrates that two major brain regions—the visual cortex and the frontal cortex—coordinate to ensure sharper memory for high-priority contents, while de-emphasizing those considered less critical. This discovery opens intriguing avenues in understanding not only basic neuroscience but also practical strategies to boost personal and educational performance for Thais in an increasingly information-rich world (PsyPost).

A groundbreaking study has found that just 30 days of daily mindfulness meditation can significantly boost attentional control in people of all ages, making it a promising tool for maintaining brain health as we grow older. Published by researchers at the USC Leonard Davis School of Gerontology, this research stands out as it uses precise eye-tracking technology to objectively demonstrate these cognitive benefits—offering insight beyond what self-report questionnaires reveal.

Interest in the cognitive benefits of mindfulness has been rising globally, including among Thai educators, healthcare professionals, and the general public. This study carries particular resonance in Thailand, where meditation traditions rooted in Buddhism intersect with growing concerns about cognitive health in an aging population. As Thais increasingly look to both traditional and contemporary wellness strategies, this scientific validation of mindfulness as a tool for attentional fitness may encourage broader adoption in schools, offices, and even elderly care settings.

In recent years, neurohacking camps have promised participants transformative breakthroughs—offering “worldly bliss in five days” by employing a blend of meditation, brain training, nootropics, and high-tech interventions designed to “hack” the brain for better focus, emotional balance, and life satisfaction. While the concept, explored in the recent Financial Times feature “Inside the ‘neurohacking’ camp that promises worldly bliss in five days”, has captured global attention, it also raises profound questions about the effectiveness, ethics, and safety of such programs, especially as they attract participants from across Asia, including an increasing number of Thais curious about self-optimization.

A groundbreaking study has revealed that scents can fundamentally alter decision-making in mammals by forging indirect associations in the brain—findings that may pave the way for innovative treatments for mental health conditions in humans. The new research, conducted by a multidisciplinary team led by a doctoral student and supervised by a leading neuroscientist, used behavioral experiments in mice to explore how the brain’s response to smells influences future choices—offering important insights for both science and society.

Magnesium has become a star of wellness social media, with influencers and even some health professionals touting it as a solution for ailments ranging from insomnia to “brain fog.” Yet, while this essential mineral undeniably supports several vital bodily processes, leading experts caution that many online claims significantly overstate what magnesium truly delivers, leaving Thai consumers at risk of unrealistic expectations and possible health drawbacks.

Magnesium plays a biological role critical for nerve, muscle, heart, and bone function, making it an indispensable part of a healthy diet. As a clinical pharmacist at Cedars-Sinai Medical Center told HuffPost, “With supplements, in general, there’s not a lot of requirements out there for good hard research…so it’s unclear how to apply it to certain groups of patients” (huffpost.com). This caveat is particularly timely in Thailand, where supplement use is growing and is heavily influenced by trends found on TikTok, Facebook, and LINE groups.

New research suggests that the earliest moments of a baby’s life—how they babble, play, and interact—may hold modest yet meaningful clues about their intelligence well into adulthood. In a landmark study published this week in the Proceedings of the National Academy of Sciences (PNAS), a team from the University of Colorado Boulder followed more than 1,000 twins from infancy to age 30, revealing that certain behaviors and environmental influences in a child’s first year can forecast cognitive abilities decades later (Neuroscience News).

A new wave of research spotlighting individuals with the rare dual gift of high intelligence and deep intuition has captured attention this week, exploring the unique behavioral patterns that set these minds apart from both their peers and the general population. While traditional thinkers thrive on logic and analytical clarity, and intuitive individuals sense truths amid ambiguity, a select few inhabit the productive overlap—navigating the world with the precision of a strategist and the sensitivities of a seer. This emerging focus, summarized in a recent article published on June 15 by VegOut Magazine, details the eight core behaviors that define this elusive cognitive synergy and carries significant implications for Thai education, workplace culture, and leadership development (VegOut Magazine).

A groundbreaking “mega-study” has delivered some of the strongest evidence yet that regular physical exercise sharpens thinking, memory, and mental focus across all ages and health conditions—a finding with sweeping implications for families, students, and Thailand’s rapidly aging population. Drawing on an unprecedented review of more than 2,700 clinical trials, the study, published recently in the British Journal of Sports Medicine, found that nearly everyone—children, adults, older people, and those with health challenges—reaped cognitive benefits from exercise routines as simple as walking, yoga, or dance (PsyPost).

A new study published in Scientific Reports has revealed that creatine, a supplement widely known for enhancing athletic performance, could also offer a crucial cognitive boost for those recovering from a poor night’s sleep. This discovery points to a potentially game-changing strategy for people in Thailand and worldwide who struggle to stay sharp after inadequate rest, particularly in high-pressure work and educational settings where optimal brain function is critical (mindbodygreen.com).

A growing body of research is lending scientific weight to a tradition long observed by artists, inventors, and thinkers worldwide: the creative spark ignited by a nap. Recent studies and expert commentary, as highlighted in reputable outlets such as Psychology Today and ScienceAlert, suggest that even short episodes of daytime sleep can enhance creative thinking and problem-solving abilities in ways both measurable and meaningful for people of all ages.

The significance of this news resonates strongly for Thai readers, reflecting longstanding local practices of midday rest and challenging contemporary perceptions that equate constant alertness with productivity. As Thailand’s economy and education system increasingly prioritise innovation and digital skills, understanding the cognitive benefits of napping could shift attitudes among educators, employers, and families alike.

A decade-spanning study of over 1,700 older adults has confirmed that maintaining a strong sense of purpose in life may be one of the most important factors protecting cognitive health in later years. Published in the prestigious journal Psychological Science, the research points to a dynamic, reciprocal relationship between personal well-being and cognitive functioning—shedding new light on possible nonpharmacological ways Thais can help ward off dementia and memory loss as Thailand’s population ages rapidly (PsyPost).

From childhood fairy tales to persuasive speeches, the number three casts a long shadow over the human imagination. A recent feature in Psychology Today, “The Rule of Three: Why We’re Fascinated by Trios,” delves into this fascinating cognitive tendency, exploring why threes appear so often in our stories, beliefs, and even laws. Understanding this preference offers insights not only into communication and culture but also into education, marketing, and even Thai traditions.

A recent article from Psychology Today has reignited scientific curiosity about déjà vu, that uncanny moment when a new experience feels eerily familiar—even when logic insists it shouldn’t be. This fleeting sense, known in French as “already seen,” has long puzzled neuroscientists and psychologists. Now, emerging research offers a richer understanding of déjà vu’s origins and its surprising role in human cognition, raising questions for Thai readers about how their own brains handle memory and experience PsychologyToday.com.

A growing body of scientific research is sounding the alarm on the mental toll of constant surveillance, warning that being persistently observed—in person or digitally—may be subtly eroding our ability to concentrate and remember. Recent studies reveal that the effects go deeper than mere discomfort, reaching into our unconscious brain and potentially impacting our day-to-day lives, including work, education, and social interaction (NewsNationNow, The Hill, LiveScience).

In a world increasingly equipped with surveillance cameras, digital tracking, data brokers, and online platforms where users are encouraged—or pressured—to display their lives, the sensation of constantly being watched is almost inescapable. For Thais, where CCTV cameras are prolific in Bangkok and major urban areas, digital footprints grow daily, and remote work or online coursework is on the rise, these findings hold powerful relevance. Just as the panopticon prison designed by philosopher Jeremy Bentham coerced prisoners into self-monitoring, our modern panopticon of digital and physical observation exerts its own psychological weight.

A new systematic review puts physical exercise in the spotlight as a powerful tool to enhance attention in individuals battling depression, shedding light on an often-overlooked pathway to improving mental health and everyday functioning. The latest research, published recently in the peer-reviewed journal Frontiers in Psychology, systematically examined the impact of various exercise interventions on attentional performance in patients diagnosed with depression, drawing from global data sources to present an up-to-date picture of the topic (Frontiers in Psychology, 2025).

A recent breakthrough study has discovered that the eyes, far from being mere passive players during sleep, actively orchestrate how our brains consolidate memories—guarding old knowledge while seamlessly incorporating new information. These findings, published by a Cornell University research team and highlighted in The Brighter Side of News on April 21, 2025, suggest that subtle changes in the pupil during sleep play a pivotal role in preventing memory “mix-ups” and could one day revolutionize how we learn, remember, and perhaps even treat memory disorders (The Brighter Side of News).

As the world embraces the arrival of spring and summer, nature isn’t the only thing undergoing a transformation. Research highlighted in a recent article by Jamie Frater and Alexis Barret reveals how our brains undergo significant changes in warmer weather, affecting everything from mood and social behavior to decision-making and creativity. Understanding these changes is particularly relevant for Thai readers as the country experiences seasonal shifts that extend beyond mere temperature changes to influence societal behaviors and individual well-being.