#Coldplunge

A newly published study has cast fresh doubts over one of fitness culture’s most buzzed-about trends, revealing that repeated cold plunges may significantly stunt gains in muscle growth—by as much as 20%, according to research highlighted by Boing Boing. The findings arrive as ice baths and cold immersion routines surge in popularity among athletes, fitness enthusiasts, and even wellness influencers in Thailand and worldwide.

In recent years, plunging into icy water has been widely marketed for benefits ranging from boosting recovery to enhancing overall well-being. Many fitness centres in Bangkok now offer cold plunge stations, and social media is crowded with testimonials from amateur and professional trainers alike. Yet despite these claims, new research cautions that cold water therapy—particularly when used post-workout—could be counterproductive for those seeking maximum muscle gains.

Cold plunges—also known as ice baths—have swept wellness trends across the globe, from Instagram feeds of urban fitness influencers to the recovery routines of elite athletes. But fresh evidence suggests plunging into icy water may not be the ultimate recovery hack many believe, especially when it comes to building muscle after strength training. A new wave of research, reported by sources such as The Washington Post, is prompting both enthusiasts and health professionals to reevaluate the chilly ritual’s true value (Washington Post).