#Collagen

The promise of youthful, radiant skin in a bottle has led to a surge of collagen-based products in Thailand, from colourful shots on beauty shelves to powdered supplements at local markets. As Thais increasingly turn to these products—and to innovative medical procedures such as plasma-based NeoGen treatments—the question arises: do collagen shots and supplements live up to the hype? Or are their benefits merely skin-deep? Recent research, including a critical review summarized in The Guardian, brings both hope and skepticism to the collagen conversation and raises important points for Thai consumers and health professionals.

A fresh wave of research into collagen supplements has sparked considerable debate, questioning the true benefits these products offer for skin and joint health. With Thais increasingly turning to collagen powders, capsules, and drinks promising firmer skin and pain-free movement, the latest evidence raises important questions about whether these popular supplements deliver on their bold claims—or if they’re just another fleeting consumer trend.

Collagen is the most abundant protein in our body, forming a crucial structure for our skin, bones, and joints. As we age, collagen production naturally declines, leading to wrinkles, loose skin, and joint discomfort—ailments that many Thai people, especially those over 40, are eager to combat. It’s common to see collagen products on pharmacy shelves across Thailand, from Bangkok malls to local markets. But does popping a collagen capsule or sipping a strawberry-flavored collagen drink actually slow the aging process or ease joint pain?

Thai consumers have been swept up in the growing craze for collagen supplements, drawn by alluring promises of firmer skin, thicker hair, and pain-free joints. But with social media influencers, celebrities, and supplement brands all fueling the trend, how much of the hype is actually backed by solid scientific evidence? Recent international research and expert commentary provide a clearer picture of what collagen supplements can—and can’t—do for your health, with important implications for Thai readers considering adding collagen to their daily routines.