#Compassion

Affect overrules virtue—recent psychological research is challenging the long-standing belief that honesty, warmth, and compassion are universally valued traits in leaders and individuals, showing that emotional appeal can be equally, if not more, persuasive. This finding holds sobering lessons for Thai society and global democracies, as new evidence reveals why these virtues sometimes take a back seat to style, energy, and emotional resonance.

For years, trustworthiness and empathy were seen as essential personal qualities, especially in politics and public life. According to recent scholarly work such as that cited by Psychology Today, qualities like honesty and caring once formed the bedrock of how leaders were judged and supported, shaping everything from workplace relationships to voter decisions (psychologytoday.com). However, as new evidence and expert commentary suggest, affective—or emotional—impact now increasingly sways opinions, sometimes eclipsing the importance of fact-checking and moral consistency.

A groundbreaking international study has pinpointed a specific region in the brain responsible for deciding how generous we are with friends versus strangers. Researchers from Germany and South Africa have discovered that damage to the basolateral amygdala (BLA) sharply reduces our willingness to share with anyone outside our closest social circle—while generosity toward close friends stays intact. The findings, published recently in the Proceedings of the National Academy of Sciences, offer intriguing new insights into the biological roots of kindness and selfishness, and may have implications for understanding social disorders.