#Compulsivity

Why do some people continue making harmful choices, even when they’re fully aware of the negative consequences? A groundbreaking international study led by researchers at UNSW Sydney has shed light on this perplexing question, uncovering distinct behavioral types that dictate how individuals respond to negative outcomes. The findings, published in Communications Psychology and summarized by MedicalXpress on July 21, 2025, suggest that for a significant group, the inability to break bad habits stems not from lack of motivation, but from a subtle failure to connect action and consequence—even after being shown exactly where they’re going wrong (MedicalXpress).

A new international study from UNSW Sydney sheds light on why some individuals keep making harmful choices even when they know better. Researchers identify three behavioral profiles that shape responses to negative outcomes. The findings, published in Communications Psychology and summarized by MedicalXpress, show that for many people the gap lies in linking actions to consequences rather than a lack of motivation.

In Thailand, these insights are crucial for public health messaging. Campaigns that rely on information alone often fail to change behavior, whether addressing gambling, addiction, or chronic disease prevention. The study suggests that strategies must go beyond information to reach people who struggle to connect choices with outcomes.