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Bright orange to deep red, the delicate dried florets of safflower—known in Thai as คำฝอย (kham foi)—float like miniature flames in herbal shops and bustling traditional markets across Thailand. For centuries, this “golden flower” has been cherished not only for its beauty but also for the promise it holds within its fragile petals: wellness, longevity, and the remedying of ailments both simple and profound. Today, as Thailand stands at the crossroads of tradition and innovation, safflower finds renewed interest, beckoning science to unravel the truths of its legendary virtues and inspiring a new generation to rediscover its potential.