#ConsumerAwareness

With shelves across Thailand and the world increasingly stocked with convenient, eye-catching sachets promising instant relief from hangovers, dehydration, and migraines, so-called “magic” electrolyte powders have soared in popularity. However, new research and critical expert reviews suggest many claims behind these products are more marketing than true medical miracle—raising questions for health-conscious Thai consumers as these powders make their way into local trends and wellness routines.

Electrolyte powders, such as those sold under brands like Liquid I.V., are heavily promoted as cures for fatigue, headaches, post-exercise dehydration, and above all, hangovers. Market analysts project the global electrolyte powder sector could reach USD 4.6 billion by 2030, as such supplements experience a social media-fueled boom among office workers, students, and fitness enthusiasts alike (grandviewresearch.com). Yet, leading physicians and medical experts caution that the perceived benefits for most healthy adults are both overstated and potentially problematic.

Magnesium supplements have become a staple in health aisles across Thailand, promising everything from improved sleep to stronger bones. But with over 10 different types available, choosing the right form of magnesium can be a confusing decision. New research and expert interviews offer vital guidance for Thai consumers seeking to unlock the mineral’s many health benefits while avoiding common pitfalls.

Magnesium is an essential mineral renowned for its roles in relaxing muscles, supporting nerve function, aiding digestion, promoting sleep, reducing migraines, and maintaining heart and bone health. According to nutrition experts, there are more than 10 types of magnesium—each chemically bound to different compounds, such as salts or amino acids, which affect how the body absorbs and utilizes the mineral. This diversity, though beneficial, has led to confusion among consumers and a surge of marketing from supplement brands, especially as recent global trends and Thai retailers reflect growing interest in preventative health (Fortune/Yahoo).

A leading heart doctor has raised new alarms over a common chemical found in the capsule shells of many daily medications, including pain relievers and vitamins, warning it could contribute to sudden heart attacks. The physician, a cardiologist affiliated with a major New York hospital, told the Daily Mail that phthalates—plasticizers often used to make soft gel capsules flexible—can enter the body, irritate arteries, and trigger inflammation, making it harder for blood to flow and heightening the risk of heart disease and cardiac events. This revelation is backed by a growing body of research suggesting a connection between the widespread use of phthalates in medications and increased cardiovascular threats.

A wave of cutting-edge scientific research has triggered global alarm bells over the dangers of sugar, with health experts comparing its addictiveness and health impact to those of nicotine and even cocaine. As new findings highlight the biochemical and psychological hold of sugar on the brain, Thailand is both a consumer and battleground, taking concrete policy steps to help curb this ‘sweet danger’ before it causes a wider epidemic of obesity, diabetes, and mental health disorders.

A new wave of international medical research and expert commentary is urging consumers to approach vitamin supplements—such as vitamin B12 and iron—with greater caution, as excessive or unnecessary supplementation may pose health risks rather than provide the expected health benefits. This renewed scrutiny, recently highlighted by a leading health expert on The Economic Times, has direct implications for Thai consumers amid the booming supplement industry and rising health consciousness.

Vitamins and minerals play essential roles in human health, but recent studies show that indiscriminate use, particularly of vitamin B12 and iron, may carry hidden dangers. In Thailand, where convenience stores, pharmacies, and online marketplaces are flooded with a dazzling array of supplement brands, the prevailing belief that “more is better” has fueled a multi-billion-baht industry. However, according to recent research summaries published in journals like the New England Journal of Medicine and JAMA, the blanket use of supplements without clear medical need may contribute to adverse effects, with iron and vitamin B12 topping the list of potentially problematic substances when overused.

In a climate where the popularity of electrolyte powders has surged beyond the athletic field and into everyday life, a growing body of expert analysis is cautioning consumers against excessive use of these supplements. Recent insights from a sports dietitian and medical contributors published by NBC’s TODAY underscore that, for most people, regular water and a balanced diet are sufficient for hydration—and taking too many electrolytes may actually pose health risks (today.com).

Despite growing public awareness and repeated government campaigns to reduce added sugar consumption, recent research indicates that people are still consuming far more “free sugars” than they realize—often due to hidden sugars lurking in everyday, seemingly healthy foods. This week, new policy action in the UK has broadened the so-called “sugar tax” to include pre-packaged milkshakes and coffees exceeding 5g of sugar per 100ml, a move aimed directly at curbing the widespread problem of undetected sugars in typical diets (The Times). For Thai families, who are increasingly exposed to Western-style processed foods and beverages, this global development shines a spotlight on the urgent need for local consumers to scrutinize what’s on their plates and in their cups.

Tariffs, or taxes on imported goods, are a hot topic in economic policy debates both in Thailand and around the world. Governments use tariffs to manage foreign trade, protect local industries, and sometimes to retaliate against trading partners. But what do tariffs really mean for the average person? Understanding the pros and cons of tariffs is essential as Thailand navigates its role in the global economy, especially during times of economic uncertainty and growing calls to support local businesses.

A new wave of research is shedding light on the subtle psychological techniques marketers use to influence our daily spending decisions—tactics so powerful that they can lead consumers to buy things they never truly wanted or needed. Drawing on the latest insights from psychology, this investigation reveals how neuromarketing manipulates perception, emotion, and judgment to shape shopping habits, with implications that extend deeply into the Thai retail landscape and the lives of local consumers.

A new study presented at the 2025 American Physiology Summit has reignited concerns over the safety of artificial sweeteners—specifically erythritol, a popular sugar substitute found in countless sugar-free and “diet” products worldwide. Researchers report that erythritol may trigger cellular changes that heighten the risk of stroke and heart attack—an alarming development for consumers and health officials alike as the use of sugar substitutes remains widespread, including in Thailand’s urban and health-conscious communities.

The US government’s bold decision to phase out a suite of artificial food dyes by 2026 has sparked global conversations about food safety and consumer protection, sending ripples across Thailand’s food industry and raising fresh questions for local parents, shoppers, and health experts. The move—unfolding under the direction of the US Food and Drug Administration (FDA)—targets at least eight petroleum-derived synthetic colorants, with US officials warning that the dyes’ risks sharply outweigh their rainbow-hued appeal in familiar snacks, beverages, and even unexpected pantry staples.

A wave of urgent scientific warnings has gripped international health and environmental communities as researchers uncover the pervasive contamination of everyday products with “invisible” microplastics—tiny particles of plastic less than five millimeters in size that can easily enter food and drinking water, impacting people after just a single use. This silent invasion, previously believed to be a concern mainly with overused or degraded plastic items, is now recognized as an immediate health issue, requiring both policy responses and personal vigilance, including here in Thailand (Yahoo News).

A new wave of health buzz surrounds a so-called “wonder supplement” that, according to recent headlines, might prevent cancer, boost heart health, and slow skin aging. With claims making the rounds in international media, including the New York Post, Thai health enthusiasts are keen to know: Does this supplement live up to the hype – and should it be part of everyday wellness here in Thailand?

The recent New York Post article, “The wonder supplement you’ve never heard of prevents cancer, makes your heart healthier and slows skin aging” (source), shines a spotlight on a dietary compound that supposedly delivers a triple health benefit. While the article stops short of naming the supplement in its headline and lead (pending full content access), such bold claims inevitably spark debate among health professionals and everyday consumers alike. For Thai audiences accustomed to a surge of imported wellness trends—ranging from collagen powders to herbal extracts—skepticism and curiosity go hand-in-hand.

Strolling down the aisles of any modern supermarket, shoppers from Bangkok to Buriram are awash in attractive food packaging touting claims like “heart healthy,” “high in protein,” or “low-carb.” But intriguing new research and regulatory discussions are challenging whether these tempting promises really hold up—and how consumers in Thailand and worldwide might be misled by what’s known as “nutriwashing” or “healthwashing” Yahoo.

What is nutriwashing? Marketers routinely use buzzwords like “natural,” “gluten-free,” and “immune-boosting” to confer a health halo on processed foods. Yet, as Lindsay Malone, a registered dietician and nutrition instructor at Case Western Reserve University, tells Yahoo Life, “These claims influence consumer decisions by creating the illusion of healthiness, leading shoppers to choose products they believe are better for them when, in reality, they may still be highly processed and nutritionally poor.” Her warning echoes international studies that found many foods labeled as “high in protein” or “whole grain” may contain surprisingly high levels of sugar, artificial sweeteners, and preservatives PubMed, 2024.

The long-standing notion that “natural” food equates to superior health benefits is under scrutiny, inviting Thai and international readers to reconsider their food choices. A recent column by Tamar Haspel in The Washington Post explores why humans, including Thais who value health and traditional diets, are naturally drawn to foods labeled as “natural,” even in the absence of scientific backing source.

This discussion is particularly significant as it aligns with growing trends in Thailand where organic and naturally labeled foods have become immensely popular. Farmers’ markets across Bangkok to Chiang Mai are bustling with consumers seeking the perceived benefits of natural products. While consuming a varied diet of unprocessed foods aligns with a healthy lifestyle, some so-called natural foods may still pose health risks. For instance, natural sugars and fats can contribute to obesity, heart disease, or hypertension, issues already prevalent in Thai society.

In a world increasingly obsessed with healthful eating, snacks often come under scrutiny. Recent insights from a gut-health expert reveal that our perceptions of what constitutes a “healthier” snack may not always align with nutritional reality. Dr. Megan Rossi, a renowned dietitian, highlights that baked potato chips, traditionally deemed the healthier option compared to regular potato chips, may not be as beneficial as previously thought.

While the allure of lower calories and reduced fat content makes baked chips an attractive choice for the health-conscious, Rossi explains that they may come up short in other nutritional aspects. Unlike regular chips made from whole potatoes, baked versions often use potato flakes—a form of ultra-processed potato that can strip away vital nutrients such as potassium and vitamin C.