#Coolness

Scientists have unlocked a universal code to what it means to be “cool”—and it turns out, these qualities transcend cultural boundaries. According to groundbreaking research published in the Journal of Experimental Psychology, people around the world, from the United States to China, Nigeria to Germany, consistently identify a set of six core personality traits that define the elusive concept of “coolness.” The findings are reshaping our understanding of how global media, social trends, and cultural exchange converge to create modern social archetypes, with important implications for Thailand’s own youth, education, and cultural landscape.

A global study identifies six core traits that define “cool,” cutting across cultures and countries, including Thailand. Researchers say extroversion, hedonism, power, adventurousness, openness to experience, and autonomy shape how young people experience media, trends, and social life in Thai schools and communities. The findings offer fresh insight into how global exchange influences Thai youth, education, and culture.

The appeal of being cool has long influenced friendships, fashion, and status. A cross-country team surveyed nearly 6,000 adults in 13 nations, asking them to rate others as “cool,” “uncool,” “good,” or “not good.” Across Bangkok, Berlin, and Lagos, a similar profile emerged: energetic social presence, pleasure-seeking, influence, risk-taking, openness, and independence.

Psychologists have finally cracked the code on what it means to be “cool”—and it turns out, the definition is strikingly universal. New research involving diverse participants from around the globe has identified six core personality traits that make someone universally perceived as cool: extraversion, hedonism, power, adventurousness, openness, and autonomy. This breakthrough challenges the idea that coolness is purely cultural or subjective and provides new insights into how these attributes transcend borders and societies (New York Post, The New York Times).

A global study identifies six core traits consistently linked to being seen as cool, regardless of culture. Extraversion, hedonism, power, adventurousness, openness, and autonomy emerge as universal indicators of coolness. The findings challenge the idea that style alone defines cool and suggest personality plays a central role in social perception—an insight highly relevant to Thai youth where image and social standing carry weight.

Researchers emphasize that understanding what makes someone cool goes beyond trends. The implications extend to friendships, group formation, and how audiences interpret influencers in media and society. In Thailand, where social judgments influence youth culture, branding, and education, these universal traits may shape how personalities are developed and presented.

A recent global study reframes “cool” as a cluster of six core traits rather than a fleeting trend. Published in a leading psychology journal, the research investigates how media and Western values shape perceptions of cool—even in Thai classrooms and communities where local culture blends with global influence.

Thai students, teachers, and parents are navigating questions of identity, belonging, and aspirations in a rapidly changing media landscape. With social media and pop icons shaping trends, researchers explored what truly defines cool and whether those qualities translate across cultures.

A new international study has turned a spotlight on the ever-elusive concept of “coolness,” revealing that the quality might be less about trendsetting or attitude, and more about six key personality traits. Published in the Journal of Experimental Psychology: General, this research offers fresh insights not just into pop culture, but also into the ways global media and Western values shape our perceptions—even here in Thailand, where local and global cultures intersect constantly (NYTimes).