#CopenPay

A new approach in Copenhagen reframes tourism as a collaborative effort rather than a passive activity. While overtourism protests ripple through parts of Europe, Copenhagen invites visitors to contribute to city wellbeing and get rewarded for sustainable actions.

Tourism drives significant revenue across Europe, yet many cities grapple with overcrowding, housing pressures, and waste. Thailand faces similar dynamics as Bangkok, Chiang Mai, and Phuket welcome millions of visitors annually. The challenge is clear: grow the economy without eroding resources or local quality of life.

As European cities grapple with the mounting challenges of overtourism, Copenhagen is setting a bold new example—one that may resonate far beyond Denmark. While this summer has seen escalating protests against tourist-driven overcrowding in Barcelona, Genoa, Lisbon, the Canary Islands, and even outrage in Venice at celebrity spectacles, Copenhagen’s “CopenPay” pilot is offering an alternative. Instead of the familiar dichotomy between economic gain and local misery, the Danish capital is inviting visitors to help the city thrive—and rewarding them for their efforts. It’s a model that experts suggest could inspire new approaches for Thai destinations struggling with similar issues ().