#Copyright

Generative AI is rapidly reshaping the global publishing landscape, altering how traffic, revenue, and recognition flow to newsrooms and book publishers. Industry insiders warn that, if Thai publishers and readers do not adapt, independent journalism could be at risk. AI-powered tools can summarize and answer questions about articles and books by drawing on vast written content, often without permission from authors or publishers. Data from recent industry analysis suggests that such tools can significantly reduce traffic from search results, challenging digital revenue models built on advertising and subscriptions.

The rise of generative AI is urgently reshaping the global publishing landscape, as powerful chatbots undermine the traditional flows of traffic, revenue, and recognition on which news and book publishers depend. Recent research and first-hand industry accounts suggest this disruption could threaten the very existence of independent journalism worldwide, especially if Thai publishers and readers fail to adapt to this new reality.

Generative AI platforms—such as ChatGPT, Google’s AI Overviews, Claude, Grok, and Perplexity—can now summarize and answer questions about online articles and books, often by drawing on vast troves of written content without explicit permission from authors or publishers. According to a comprehensive study referenced in The Atlantic’s “The End of Publishing as We Know It,” Google’s AI Overviews feature alone has slashed website traffic from search results by over 34%. As a result, news providers reliant on digital traffic for advertising and subscriptions are experiencing dramatic declines in visitors, forcing staff layoffs at prominent outlets and sparking anxiety about the future of professional journalism (The Atlantic).

The animation industry may be on the verge of a historic turning point as artificial intelligence (AI) technology slashes the cost of creating cartoons by up to 90%, according to a compelling new report from The New York Times published on 21 May 2025. Driven by rapid advances in generative AI, studios are already seeing drastic reductions in time and workforce needed to create high-quality animation, with profound implications for filmmakers, artists, and global media companies—including potential paradigm shifts in Thailand’s burgeoning animation and content creation sectors.

A breakthrough in artificial intelligence is transforming how cartoons are made, slashing production costs and speeding up workflows. A recent NYT report highlights that AI could cut the time and manpower needed for animation by as much as 90%, signaling a potential shift in global studios and, importantly, in Thailand’s growing animation and content sectors. This shift arrives as Thai producers seek cost-effective ways to reach regional audiences through streaming platforms and collaborations.